Douglas Burdett, Author at Marketing Insider Group - Page 4 of 9

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.

Article by Douglas Burdett

Weekend Reading: “The Tao of Twitter” by Mark Schaefer

24 Nov 2017 in Social Media

For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One Connection At A Time.
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Weekend Reading: “The Perfect Close” by James Muir

17 Nov 2017 in Sales Alignment

For the 149th episode of The Marketing Book Podcast, I interviewed James Muir, author of The Perfect Close: The Secret To Closing Sales.
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Weekend Reading: “The Business of Expertise” by David C. Baker

10 Nov 2017 in Strategy

For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth.
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Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier

03 Nov 2017 in Demand Generation

For the 147th episode of The Marketing Book Podcast, I interviewed Rebecca Geier, author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.
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Weekend Reading: “UnBranding” by Alison and Scott Stratten

27 Oct 2017 in Strategy

For the 146th episode of The Marketing Book Podcast, I interviewed Alison Stratten, co-author with Scott Stratten of UnBranding: 100 Branding Lessons for the Age of Disruption.
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Weekend Reading: “Your Ad Ignored Here” by Tom Fishburne

20 Oct 2017 in Strategy

For the 145th episode of The Marketing Book Podcast, I interviewed Tom Fishburne, author of Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings.
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Weekend Reading: “Entrepreneurial You” by Dorie Clark

13 Oct 2017 in Strategy

For the 144th episode of The Marketing Book Podcast, I interviewed Dorie Clark, author of Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.
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Weekend Reading: “The New Way to Market for Manufacturing” by Bruce McDuffee

06 Oct 2017 in Strategy

For the 143rd episode of The Marketing Book Podcast (and Manufacturing Day), I interviewed Bruce McDuffee, author of The New Way to Market for Manufacturing: Innovation That Grows Your Business.
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Weekend Reading: “Artificial Intelligence for Marketing” by Jim Sterne

29 Sep 2017 in Strategy

For the 142nd episode of The Marketing Book Podcast, I interviewed Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications.
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Weekend Reading: “My Adventures in Marketing” by Philip Kotler

22 Sep 2017 in Strategy

For the 141st episode of The Marketing Book Podcast, I interviewed Philip Kotler, “The Father of Modern Marketing,” about his autobiography, My Adventures in Marketing.
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