Douglas Burdett, Author at Marketing Insider Group - Page 5 of 9

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.

Article by Douglas Burdett

Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik

15 Sep 2017 in Sales Alignment

For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About Life in Sales.
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Weekend Reading: “Killing Marketing” by Joe Pulizzi

08 Sep 2017 in Content Marketing

For the 139th episode of The Marketing Book Podcast, I interviewed Joe Pulizzi, co-author with Robert Rose of Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit.
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Weekend Reading: “The 4 Billion Dollar Tweet” by Ryan Holmes

01 Sep 2017 in Social Media

For the 138th episode of The Marketing Book Podcast, I interviewed Ryan Holmes, author of The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines.
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Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott

18 Aug 2017 in Strategy

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The 6th edition has just released, 10 years after the book’s debut.
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Weekend Reading: “The Lost Art of Closing” by Anthony Iannarino

11 Aug 2017 in Sales Alignment

For the 135th episode of The Marketing Book Podcast, I interviewed Anthony Iannarino, author of The Lost Art of Closing: Winning the Ten Commitments That Drive Sales.
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Weekend Reading: “The Analytical Marketer” by Adele Sweetwood

04 Aug 2017 in Strategy

For the 133rd episode of The Marketing Book Podcast, I interviewed Adele Sweetwood, author of The Analytical Marketer: How to Transform Your Marketing Organization.
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Weekend Reading: “Stop Boring Me!” by Kathy Klotz-Guest

28 Jul 2017 in Content Marketing

For the 133rd episode of The Marketing Book Podcast, I interviewed Kathy Klotz-Guest, author of Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.
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Weekend Reading: “Perennial Seller” by Ryan Holiday

21 Jul 2017 in Strategy

For the 132nd episode of The Marketing Book Podcast, I interviewed Ryan Holiday, author of Perennial Seller: The Art of Making and Marketing Work that Lasts.
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Weekend Reading: “The Ultimate Start-Up Guide” by Tom Hogan

14 Jul 2017 in Content Marketing

For the 131st episode of The Marketing Book Podcast, I interviewed Tom Hogan, co-author of The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors.
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Weekend Reading: “Email Marketing Rules” by Chad White

07 Jul 2017 in Content Marketing

For the 130th episode of The Marketing Book Podcast, I interviewed Chad S. White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success.
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