Article by Emma Bentley

  • How to Refresh Your Brand Without Rebranding

    Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. This can be helpful at times. But often it’s

    Read Full post
  • CX speakers

    5 CX Speakers You Should Follow in 2021

    You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty, you’re toast. Without a fan group, even the most promising organization is bound to fail. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. Unfortunately, many

    Read Full post
  • 10 Innovation Podcasts That Will Foster Growth

    Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You

    Read Full post
  • Use But Don’t Abuse: 5 Tips for Content Creators

    Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary. Some create content specifically for social media websites. Others produce

    Read Full post
  • Digital Marketing’s Three Largest Shifts

    Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers.  However, the digital marketplace is hardly the same as it’s always been. Nor will it always remain in its current state.

    Read Full post
  • 6 Tips for Starting an Influencer Marketing Program

    Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement. According to a Business Insider report on the state

    Read Full post
  • How to Bring Your Brand Marketing In-House After Working with an Ad Agency

    You’ve been using an ad agency for years. It’s been a good partnership, but you’re not sure it’s necessary anymore. After all, you have a strong team in place. And you’re pretty sure your people have the mettle to tackle your marketing in-house. But where do you start? Untethering from an ad agency can seem

    Read Full post
  • How Email Deliverability Affects Your Business

    Attention is a limited resource. People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. You don’t

    Read Full post