Article by Emma Bentley

  • 10 Innovation Podcasts That Will Foster Growth

    15 Jul 2021 in Content Marketing

    Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You

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  • Use But Don’t Abuse: 5 Tips for Content Creators

    14 Jul 2021 in Content Marketing

    Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary. Some create content specifically for social media websites. Others produce

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  • Digital Marketing’s Three Largest Shifts

    12 Jul 2021 in Content Marketing

    Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers.  However, the digital marketplace is hardly the same as it’s always been. Nor will it always remain in its current state.

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  • 6 Tips for Starting an Influencer Marketing Program

    15 Jun 2021 in Influencer Marketing

    Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement. According to a Business Insider report on the state

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  • How to Bring Your Brand Marketing In-House After Working with an Ad Agency

    02 Jun 2021 in Marketing Strategy

    You’ve been using an ad agency for years. It’s been a good partnership, but you’re not sure it’s necessary anymore. After all, you have a strong team in place. And you’re pretty sure your people have the mettle to tackle your marketing in-house. But where do you start? Untethering from an ad agency can seem

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  • How Email Deliverability Affects Your Business

    12 Apr 2021 in Content Marketing

    Attention is a limited resource. People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. You don’t

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