Article by Erin McShea

  • 90210 cast

    6 Content Marketing Lessons from Classic 90s Sitcoms

    22 Mar 2023 in Content Marketing

    Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time just before technology really took over. Life was a little slower (and some would argue less stressful) without social media feeds to scroll every time we were just a little bit bored. And in the absence of

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  • Hogwarts houses sorted for content marketing

    Which Hogwarts House Are You? Content Marketer’s Edition

    16 Mar 2023 in Content Marketing

    Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Here’s why: 84% of buyers want to

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  • measuring brand awareness

    4 Ways To Measure Brand Awareness

    15 Feb 2023 in Content Marketing

    What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness, or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital

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  • landing pages

    6 Principles of High-Converting Landing Pages

    26 Jan 2023 in Content Marketing

    High-converting landing pages are one of the most important components of your brand’s web presence. They’re often the equivalent of your first impression with potential customers, and they’re your best opportunity to capture leads. Without them, most of the web traffic you earn ends up lost because visitors leave without taking any further action. Get

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  • business man whispering the writing process secret in another mans ear

    The MIG Content Writing Process: Quality Content at Scale

    15 Nov 2022 in Content Marketing

    We talk to lots of potential clients who ask: Why can’t we just create content ourselves? The truth is that most clients can create great content. They know their business, their industry, their customer — and many are pretty talented writers, too. We’ve often browsed potential client websites and found they’ve already published some awesome

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  • social media content types

    6 Types of Social Media Content That Your Audience Really Needs

    25 May 2022 in Social Media

    Social media in 2022 is just part of the way we live. People spend more than two hours scrolling their feeds every day, and they use 7+ different platforms every month! It’s a huge opportunity for brands to grow their visibility and connect with potential customers where they already are. But figuring out the types

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  • email open rates

    9 Ways to Boost Your Email Open Rates

    20 May 2022 in Content Marketing

    We’ve all got crowded inboxes — the average professional receives 120+ emails every day. Still, email far and away remains the most preferred method of brand communication for consumers across generations and industries. For this reason, your email open rate is a critical piece of your overall marketing ROI. Image Source: Bluecore When you’re executing

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  • content marketing hacks

    Content Marketing Hacks to Increase Web Traffic and Leads

    05 Apr 2022 in Content Marketing

    Have you ever felt that your content marketing efforts just aren’t earning the ROI you expected them to? That you’re spending tons of time creating and publishing content with good (not great) results? That your content just isn’t hitting KPI goals the way you want it to? The truth is traditional content marketing tactics (like

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  • must read blogs

    12 Must-Read Blogs For Entrepreneurs

    02 Apr 2022 in Strategy

    Ready to be inspired? As a marketer, you know how important it is to have an entrepreneurial mindset. The 12 awesome blogs for entrepreneurs listed in this article will help you be more creative, find new opportunities, and uncover innovative ideas to help grow your brand. Consistently reading great content from other entrepreneurs is one

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  • The Ultimate Guide to Effective Social Selling

    15 Feb 2022 in Content Marketing

    Do you want to incorporate social selling into your sales strategy? We’ve got good news for you: you’ve probably already started. If your company has a basic Facebook, LinkedIn, or Twitter page (or an account on any other social platform) then you’re doing some form of social selling. The thing is, good social selling —

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