Fred Isbell
Fred Isbell is a B2B marketing veteran with expertise in Thought Leadership, Marketing Analytics, and Marketing Strategy Execution and. He was formerly Associate Director, Portfolio Marketing and Thought Leadership for Wolters Kluwer. Fred was formerly a Research Director for Dresner Advisory Services. He was with SAP Global Marketing as Senior Marketing Director & BMO Lead, SAP Services Field Engagement and led Thought Leadership Marketing. He led SAP North America Services Field Marketing and Channels Marketing for SAP Small and Midsize Enterprises (SME) Solutions. Before SAP, Fred held a variety of senior solutions and services marketing roles with Compaq and Digital Equipment Corporation (DEC). He is a graduate of Yale University with honors and has an MBA from the Duke Fuqua School of Business where he was a Fuqua Scholar and received the Fuqua Alumni Exemplary Leadership Award.
Articles by Fred Isbell
By Fred Isbell on August 10th, 2020
When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead
By Fred Isbell on July 27th, 2020
It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology.
By Fred Isbell on July 13th, 2020
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Mar
By Fred Isbell on June 22nd, 2020
I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strat
By Fred Isbell on June 15th, 2020
I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing