Article by Giana Reno

  • computer with a bunch of pop-up errors

    6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)

    Are pop-ups still worth your while? While they may seem outdated and annoying, they have the potential to deliver a 150% ROI! The key is to avoid making mistakes that give Google cause to penalize your site and visitors reason to leave it. Take inventory of your current pop-up ads. If you aren’t seeing CTR

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  • man pointing out metrics on his tablet

    3 Strategies for Revamping Your Promotional Metrics

    Some aspects of your business are easier to measure than others. Revenue, expenses, and customer acquisition can all be gleaned from sales figures and budget reports, whereas metrics such as customer satisfaction can be determined through surveys and qualitative data. But are these metrics actually helping improve your business? How can you be sure that

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  • pug looking at his emails in awe

    How to Nurture Leads with Email Marketing

    We all know the internet is a wildly interactive and creative place. This is a bit of a double edged sword for marketers. This interconnectedness allows you to deliver content in different many ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. On the flip side,

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  • b2b marketing experts

    Top B2B Marketing Experts to Follow

    What does it take to be recognized as a high-profile B2B marketing expert? Opinions vary, but most marketers agree on one important element, and it has nothing to do with followers, likes, education, or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others consistently. And they share their thought

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  • is marketing automation killing creativity?

    Are You Killing Creativity with Marketing Automation?

    Marketing automation allows us to scale mundane tasks (*cough* sending emails *cough*) so we can reach a much larger audience more efficiently. Marketers can distribute information, content and responses more quickly and easily than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity?

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  • social media and business marketing

    Why Social Media Is Important for Business Marketing

    Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy. But by itself, social media is not enough to

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  • Customer Acquisition: In-House or Outsourced?

    Generating leads is an integral part of any business today. What is a business if not for customers? “You are out of business if you don’t have a prospect!” – Zig Ziglar 61% of marketers say that a lack of resources like staff, funding and time, is their biggest obstacle when it comes to their

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  • digital call to action

    Perfecting Your Digital Call-To-Action (With Examples!)

    Your content and online presence isn’t worth much without a strong digital call-to-action. Let’s face it, a digital call-to-action is necessary if you want your audience to take the next step. Imagine a potential customer reaches your homepage while browsing solutions to their problems and has nothing to click on urging them further down the

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  • innovative retail marketing

    Innovative Marketing Strategies That Are Being Used To Disrupt The Retail Industry

    Innovation has always been integral to marketing. As technology continues to develop and offer endless opportunities for reaching consumers, retail brand managers should be considering how outside-the-box thinking can impact their ROI. As current marketing trends center on customer experience, here are some ideas for how retail brand managers can increase their loyal customer base

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  • 80/20 rule of marketing

    The 80/20 Rule of Marketing and How to Take Advantage of It

    More than a hundred years ago, Italian economist Vilfredo Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. He went on to infer that the majority of wealth in a free-market economy is concentrated in the hands of a relatively small group of people —

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