Article by Giana Reno

  • 7 Tips for Better LinkedIn Leads

    23 Feb 2022 in Strategy

    When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. With over 810 million active members, other social platforms are incomparable when it comes

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  • Why an RFP Won’t Work When Finding a Content Marketing Agency

    22 Feb 2022 in Content Marketing

    If you’ve worked within the marketing world for a while, chances are you’ve run into a request for proposal (RFP). Whether you are making the request (client) or receiving the request (agency), you may have very different views on what an RFP means and how effective they can be. In its prime, RFPs helped buyers

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  • How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]

    16 Feb 2022 in Content Marketing

    In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out positive reviews and testimonials as a form of social proof

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  • rules of email marketing

    The Unwritten Rules of Email Marketing [Infographic]

    08 Feb 2022 in Content Marketing

    If you’ve been keeping track of your marketing channel return rates, you might notice that your some of your biggest ROI comes from – surprise – email marketing. Based on statistics, email is one of the main driver of leads and revenue for B2B marketers, proving to be 40% more effective than social media. These

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  • b2b lead qualification

    How to Prioritize Your Best B2B Leads

    20 Jan 2022 in Sales Alignment

    I hate to be the bearer of bad news, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. You aren’t alone in this struggle. Only 12% of B2B

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  • reduce CPA

    15 Effective Ways to Reduce Cost Per Acquisition

    11 Jan 2022 in Content Marketing

    Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find

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  • use trust signals to boost online conversions

    How to Use Trust Signals to Boost Online Conversions

    04 Jan 2022 in Strategy

    There is no building meaningful customer relationships without trust. You want people to regard your brand with confidence. This can be achieved through the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from

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  • lead generations strategy

    10 Totally FREE Lead Generation Strategies for B2B Companies

    28 Dec 2021 in Demand Generation

    Leads are some of the most effective means to measure the growth of your business. They can also be a tricky thing to manage. Leads can be generated through various methods, though some are more effective than others depending on the nature of your business. While there are many different lead generation strategies, quality is

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  • b2b lead generation emails

    5 Tips for Writing an Effective B2B Lead Generation Email

    21 Dec 2021 in Content Marketing

    Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request. Don’t let your

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  • content marketing research budget set to grow

    B2B Content Marketing Budgets Set to Grow in 2022 [Research]

    15 Dec 2021 in Content Marketing

    As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! The problem now is making sure you secure your spot in that growth and apply it effectively. Content marketing saw substantial growth after the pandemic, a slightly

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