Giana is the Director of Content for Marketing Insider Group, a leading Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.
Your website is the window into your company’s services, values and capability. First impressions matter, and in the online world of 2022, your first chance to impress a client will most likely be on your very own website. This is why your website must be optimized to capture and qualify potential leads. Lead generation is
Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger,
There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CEOs want results. CMOs want to deliver results. So, what’s the issue? The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. Image
A good blog has potential to be your greatest lead generation asset. People search the web for everything all the time. Better yet– customers are searching the web for solutions to their problems all the time. In the age of content marketing, blogging has fast become one of the most effective ways to market your
In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. While there are endless tips and tricks out there (which can
Successfully managing leads often feels like a monumental task. Leads are great, but there’s a long road between a lead and a sale. Managing your leads during the process can be overwhelming. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard
From viral dancing videos to hard-hitting news, there’s literally (and virtually) no end in sight to what you can find on the internet. The vastness of the web exposes users to limitless choices every time they open their browser. This is part of what makes successful content marketing so hard in 2021. So, with all
Would you treat an encounter with a bunny and a lion the same way? Hopefully you said no, if not… Never travel to Africa. The same goes for inquiries and leads.. Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. An
Can you name anyone other than your grandparents who aren’t on social media? Maybe you can think of one or two, but they’re the outliers in 2021. Also, even if they aren’t on Facebook or Instagram, chances are they still use YouTube and LinkedIn for the occasional video and connection. Social media has completely changed
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy. But by itself, social media is not enough to
