Article by Giana Reno

  • outbound vs inbound led generation

    Outbound VS Inbound Lead Generation: Know the Difference

    To lead or not to lead? This is every marketing expert’s inner thoughts when deciding which leads to acquire and nurture, and more importantly, how to do it. At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each require very different

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