Content Planning: Lessons From B2B Marketing Leaders

Content Planning: Lessons From B2B Marketing Leaders

by Andrew Rogerson on Dec 12, 2017 in Content Marketing

What do the leading content marketing experts in financial, professional services and technology firms do differently when it comes to content planning? Last year we published the Value of B2B Thought Leadership Survey, which unearthed some real surprises in how C-suite executives view and use thought leadership content. This year’s survey ‘Best practice content marketing: Lessons […]

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How to Maximize Your Thought Leadership ROI

How to Maximize Your Thought Leadership ROI

by Andrew Rogerson on May 16, 2017 in Content Marketing

Publishing the results of a B2B thought leadership survey is only the start of its journey. Exploiting its full potential demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI.

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3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

by Andrew Rogerson on Apr 25, 2017 in Content Marketing

It’s no use throwing good money after bad content. These three questions will help you refocus your B2B content marketing strategy on quality, not quantity.

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Three Ways To Bring Your Customers Into The Content Creation Process

Three Ways To Bring Your Customers Into The Content Creation Process

by Andrew Rogerson on Mar 23, 2017 in Content Marketing

Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes.

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Nine Lessons in B2B Thought Leadership [Research]

Nine Lessons in B2B Thought Leadership [Research]

by Andrew Rogerson on Feb 13, 2017 in Content Marketing

We recently surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results of the first Value of B2B Thought Leadership Survey bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they follow the nine lessons below. […]

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What Is The Best Time To Publish Thought Leadership?

What Is The Best Time To Publish Thought Leadership?

by Andrew Rogerson on Jan 18, 2017 in Content Marketing

We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered.

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