What do the leading content marketing experts in financial, professional services and technology firms do differently when it comes to content planning? Last year we published the Value of B2B Thought Leadership Survey, which unearthed some real surprises in how C-suite executives view and use thought leadership content. This year’s survey ‘Best practice content marketing: Lessons […]Read Full Post
Publishing the results of a B2B thought leadership survey is only the start of its journey. Exploiting its full potential demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI.Read Full Post
It’s no use throwing good money after bad content. These three questions will help you refocus your B2B content marketing strategy on quality, not quantity.
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Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes.Read Full Post
We recently surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results of the first Value of B2B Thought Leadership Survey bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they follow the nine lessons below. […]Read Full Post
We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered.Read Full Post