This Is the Secret to Giving Customers the Product They Want

This Is the Secret to Giving Customers the Product They Want

by Guest Author on Sep 5, 2018 in Marketing Strategy

New ideas and innovation are often shot down because decision makers think it’s wise to just give consumers what they want. They’re partially right — a brand only succeeds if it fulfills its customers’ expectations. However, what they actually mean is that they want to keep doing what’s worked in the past rather than rock […]

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Why CMOs Should Care About Psychology

Why CMOs Should Care About Psychology

by Guest Author on Aug 30, 2018 in Marketing Strategy

Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads? It’s fairly simple, really. […]

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This Is the Secret to Being as Productive as an Entire Marketing Team

This Is the Secret to Being as Productive as an Entire Marketing Team

by Guest Author on Jul 3, 2018 in Marketing Strategy

For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole. For each item you complete, two or three more spring up, and prioritizing doesn’t help when they’re all mission-critical. Fortunately, there’s a way to drastically improve your marketing […]

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Should CPG Brands Care About User Experience?

Should CPG Brands Care About User Experience?

by Guest Author on Jul 2, 2018 in Marketing Strategy

By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed. Once a consumer runs out of deodorant or detergent, she’s at the store to buy more; it’s a necessity, not […]

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3 Tools That Will Truly Boost Your Sales and Marketing Team’s Performance

3 Tools That Will Truly Boost Your Sales and Marketing Team’s Performance

by Guest Author on May 24, 2018 in Marketing Strategy

Companies spend nearly $40 billion on CRM software, and up to 60 percent of those systems fail to meet companies’ expectations. That’s a lot of money to spend for a dismal return. It’s not that salespeople and marketers don’t need help organizing their day or capitalizing on leads. On the contrary, salespeople spend just a […]

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7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

by Guest Author on May 7, 2018 in Sales Alignment

Your prospects are tuning out ads and fending off sales pitches. Here are 7 ways to reach them using content instead. The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […]

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