5 Things That Will Boost a Lackluster Content Marketing Strategy

5 Things That Will Boost a Lackluster Content Marketing Strategy

by Guest Author on Feb 11, 2019 in Content Marketing

When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute, 85 percent of successful content marketers credit their success to better content creation, and 72 percent attribute success to the implementation or revision of a content marketing strategy. Assuming you’ll work out the efficiency piece with practice and […]

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How to Track the Elusive B2B Influencer

How to Track the Elusive B2B Influencer

by Guest Author on Jan 29, 2019 in Influencer Marketing

A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, […]

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4 Practical Tips to Get Your Business Ready and Set for 2019

4 Practical Tips to Get Your Business Ready and Set for 2019

by Guest Author on Jan 9, 2019 in Marketing Strategy

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and […]

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How Freemium Marketing Can Work for SaaS Companies

How Freemium Marketing Can Work for SaaS Companies

by Guest Author on Jan 3, 2019 in Marketing Strategy

The noise against freemium has gotten louder. “Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On […]

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5 Reasons Why Your Buyer Personas Aren’t Good Enough

5 Reasons Why Your Buyer Personas Aren’t Good Enough

by Guest Author on Dec 13, 2018 in Marketing Strategy

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? Bad buyer […]

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Say Something New: 10 Ways to Justify Original Research

Say Something New: 10 Ways to Justify Original Research

by Guest Author on Dec 11, 2018 in Content Marketing

By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for almost 20 years (ten of those in content marketing), I have […]

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