5 Expert Tips from Influential Executives to Improve Your Social Media Approach

5 Expert Tips from Influential Executives to Improve Your Social Media Approach

by Guest Author on May 1, 2018 in Social Media

Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Consider this tale of two companies. When taxi drivers went on strike to protest the immigration ban earlier […]

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Unlocking the Power of Employee Storytelling with Participation Marketing

Unlocking the Power of Employee Storytelling with Participation Marketing

by Guest Author on Mar 6, 2018 in Marketing Strategy

2018 must be the year that brands unleash employees-as-media. Some will criticize this approach, but it makes perfect sense in B2B marketing. Employee advocacy is a fading buzzword but it’s still the biggest untapped marketing opportunity for brands today. In my book, I call it Participation Marketing with the caveat is that employees must be […]

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Do’s and Don’ts: Online Affiliate Marketing Success Tips and Tricks for Beginners

Do’s and Don’ts: Online Affiliate Marketing Success Tips and Tricks for Beginners

by Guest Author on Feb 23, 2018 in Content Marketing

Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Whether you’re new to the world of freelancing or you’ve been at it for years there is always more you can learn.  Online affiliate marketing programs are a rich source of online income, […]

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The Latest Event Predictions: Marketers Double Down on Personalization

The Latest Event Predictions: Marketers Double Down on Personalization

by Guest Author on Feb 22, 2018 in Content Marketing

Every year, event marketers gear up for their events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year. Greater focus on personalizing the attendee experience and engagement make […]

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5 Lead Generation Tactics That Are Replacing The Cold Call

5 Lead Generation Tactics That Are Replacing The Cold Call

by Guest Author on Feb 13, 2018 in Sales Alignment

Cold calling is joining the ranks of 8-track tape players and Palm Pilots: It’s clunky, it’s outdated, and it’s ready to be put out to pasture. Ten years ago, reaching a prospect was possible after 3.68 cold calls. Now? That number of attempts has jumped up to eight. Is it any surprise that 44 percent of […]

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Why Storytelling Is the Secret Weapon for Great Product Marketing

Why Storytelling Is the Secret Weapon for Great Product Marketing

by Guest Author on Feb 12, 2018 in Marketing Strategy

In 1942, Fiorello La Guardia, the mayor of New York, organized a sudden citywide raid. All at once, he sent his police officers throughout the boroughs. They busted into bars, lounges, gambling parlors, and clubs to confiscate some specific items that La Guardia was after. And then the mayor ceremoniously destroyed these items. With a […]

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