What is Content Marketing?

What is Content Marketing?

by Guest Author on Dec 4, 2018 in Content Marketing

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Good content resonates with the viewer because it fits with their goals or general interest. Great content maps to their desire, […]

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Make the Most of the Holiday Marketing Season (and Beyond)

Make the Most of the Holiday Marketing Season (and Beyond)

by Guest Author on Dec 3, 2018 in Marketing Strategy

By Steve Olenski In the middle of this holiday shopping season, there are some strong indications that it could be record-breaking for many companies. Amazon reported a Cyber Monday shopping record, surpassing its own previous record earlier this year on Prime Day. And for the five-day period from Thanksgiving through Cyber Monday, the retail giant […]

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Demystifying Tech Storytelling: No One Wants to Hear About Your Backend

Demystifying Tech Storytelling: No One Wants to Hear About Your Backend

by Guest Author on Nov 8, 2018 in Content Marketing

You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software. And bug fixes…don’t forget bug fixes. Spoiler alert: No one wants to […]

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How to Use Psychology For a Positive ROI in SEO Efforts

How to Use Psychology For a Positive ROI in SEO Efforts

by Guest Author on Oct 25, 2018 in Search Marketing

Do you ever find yourself overthinking something? Or, how about this… You come up with this idea and realize it is a great idea! Then, you either talk yourself out of it (yes, because of overthinking) or a friend tells you that it will never work. Then, the next day, you get an email with […]

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Presentations Can Make the Difference Between Making or Losing Money

Presentations Can Make the Difference Between Making or Losing Money

by Guest Author on Oct 24, 2018 in Marketing Strategy

It is not what you say, but how you say it. -Linda B D I got an email this morning that immediately caused me to want to unsubscribe. It is a paid subscription. The person making money off of me will no longer be making that money. Do you know what the sad part is? […]

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Brand Storytelling, Defined

Brand Storytelling, Defined

by Guest Author on Oct 11, 2018 in Marketing Strategy

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […]

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