Guest Author, Author at Marketing Insider Group

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Article by Guest Author

5 Ways to Make the Most of Your Demand Generation Efforts

17 Jul 2019 in Demand Generation

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as
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Why Intent Data is the Future of B2B Marketing

09 Jul 2019 in Content Marketing

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of
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5 Reasons Your Enterprise Needs Agile Marketing

20 Jun 2019 in Agile Marketing

While startups may have an easier time adopting Agile principles, large enterprises can’t afford to be discouraged by the difficulty of introducing new processes into their organization. In fact, enterprises have an urgent need to tackle their process problems or risk disruption by emerging startup competitors. The good news is that leaders of marketing teams
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How to Scale Your Account-Based Marketing (ABM) Efforts Faster

12 Jun 2019 in Content Marketing

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers? I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates
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Affiliate Marketing Success: Tips and Tricks for Beginners

10 Jun 2019 in Content Marketing

Are you an entrepreneur who is looking for yet another source of revenue? Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Affiliate marketing is one of the oldest methods of making money for online marketers. Even before the internet started, and
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2019 State of B2B Content Consumption and Demand Report for Marketers

05 Jun 2019 in Content Marketing

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Every year, we dig into our vast repository of content consumption data. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that has real meaning for
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What’s the Question Behind the Question: Search Intent Optimization

04 Jun 2019 in Content Marketing

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. Today, keywords are still important, but there are so many more factors that come into
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Using Content Lead Scoring to Link Content Marketing and Sales

02 Jun 2019 in Content Marketing

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to
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Do You Need to Work with a Lead Generation Company?

30 May 2019 in Demand Generation

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. Marketing teams spend all their time and effort to find the best sales leads for their company. Without leads, there wouldn’t be any sales, and without sales, companies would
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5 Reasons Your Startup Needs Agile Marketing

29 May 2019 in Agile Marketing

In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where new generation developers are bred Agile from the get-go. “We
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