Leadership: What Are The Essential Traits?

Leadership: What Are The Essential Traits?

by Guest Author on Aug 20, 2015 in Marketing Strategy

When interviewing make sure to do research on the person, ask them to explain in detail how they have handled certain situations in the past, and how they might approach a new challenge.

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You Can’t Get Here From There

You Can’t Get Here From There

by Guest Author on Aug 13, 2015 in Demand Generation

We marketers like nice, logical step-by-step directions to map out the buying process, but the truth is that our buyers don’t really care about our carefully rendered charts and diagrams of how they buy.

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The Problem With The Story You Are Telling

The Problem With The Story You Are Telling

by Guest Author on Aug 6, 2015 in Content Marketing

Trying to game the system? It simply isn’t enough to stuff your content full of keywords, or to develop a linking scheme, or build out your page titles and metatags any longer.

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3 Steps To Creating Content Like A Journalist

3 Steps To Creating Content Like A Journalist

by Guest Author on Jun 24, 2015 in Content Marketing

Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and […]

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How To Get A Positive Return On Your Marketing Investment

How To Get A Positive Return On Your Marketing Investment

by Guest Author on Jun 15, 2015 in Marketing Strategy

Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. It’s no wonder that 80 percent of marketers have trouble proving the business value of their spending, campaigns, […]

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The 9 Internet Trend Charts From Mary Meeker That You Need To See

The 9 Internet Trend Charts From Mary Meeker That You Need To See

by Guest Author on Jun 9, 2015 in Marketing Strategy

For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “Internet Trends Report.” She has been on top of the internet, technology and all of its global implications since 1995 when she published the […]

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