Article by Guest Author

  • How Are Your Marketing Qualified Leads Performing?

    The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. Why? Because not all leads are created equal – while some are simply digital window shoppers, there are Marketing Qualified Leads (MQLs) which should be

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  • 5 Foundational Steps to Follow When Developing a Visual Brand

    Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. In many cases, visuals are more memorable than

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  • 5 Ways to Connect with Your Audience on an Emotional Level

    The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads. For many B2C firms, one of the most effective ways to capture prospects’ attention is through emotional or mood marketing. This refers to

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  • 7 Creative Ways to Personalize Your ABM Strategy

    It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Account-Based Marketing (ABM) is a relatively new concept in B2B marketing

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  • How to Create a Content Machine that Turns 1 Piece of Content Into 10

    Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to churn out dozens of 2,000-word blog posts every month. This post will share an example of

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  • How to Clean Dirty Data and Increase Your Marketing ROI

    Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it.  So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM

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  • 13 Common Mistakes When Using Social Media for B2B

    With over 3 billion people using social media globally, it’s safe to say that certain social platforms can be a gold mine for your B2B business’s lead generation efforts. However, some digital marketers may not be utilizing this channel to its full potential. Becoming a well-rounded B2B marketer means conquering your way through social media. Behind

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  • When Should Marketing Hand Leads to Sales for Closing?

    Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert. When leads enter the funnel, they

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  • How to Use Behavioral Data for Triggered B2B Emails

    Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to

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  • With Intelligent Tools on the Rise, How Do Brands Stay Human?

    Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping

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