Article by Guest Author

  • 4 Best Time Management Tips for Busy Entrepreneurs

    Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently. To get your best and most important work done, you must make time

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  • 5 Things That Will Boost a Lackluster Content Marketing Strategy

    When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute, 85 percent of successful content marketers credit their success to better content creation, and 72 percent attribute success to the implementation or revision of a content marketing strategy. Assuming you’ll work out the efficiency piece with practice and

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  • 7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

    Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see

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  • How to Track the Elusive B2B Influencer

    A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization,

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  • influencer marketing trends

    Influencer Marketing: Everything Brands Need to Know

    Who are these influencers, anyway? Are they celebrities? Do they come from some political background? Well, no! In a nutshell, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract new followings. Let’s list out the things that

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  • Why Not to Focus on Marketing & Sales Alignment in 2019

    The page had hardly turned on 2018 when I saw the headline . . . “Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the

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  • 4 Practical Tips to Get Your Business Ready and Set for 2021

    With 2020 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and

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  • 5 Reasons Why Your Buyer Personas Aren’t Good Enough

    How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? Bad buyer

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  • 5 Tips for Digital Marketing Over the Holiday Season

    Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% to a staggering $119 billion this holiday season, a strong digital marketing strategy is essential for all businesses. To prepare

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  • Say Something New: 10 Ways to Justify Original Research

    By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for almost 20 years (ten of those in content marketing), I have

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