Article by Haley McDevitt

  • The Compounding Power of Content Marketing

    Consistency is arguably the most important component of reaching your goals. Consider training for a marathon – a few weeks of running won’t get you to your end goal. Running a few times a week over a year, however, could show immense improvement in your endurance. The same concept applies to content marketing. Sticking to

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  • How to Make Your Team Believe in Content Marketing

    ‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Chances are, you believe in content marketing. You’re ready to hop

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  • 53 GIFs to Spice Up Your Next Presentation

    Bad presentations are brutal. Unfortunately, we’ve all been there in some way, either as the presenter or as an audience member. Let’s paint a visual. As the presenter, you catch people nodding off in the back, scrolling on their devices in the front, and daydreaming about better days. Meanwhile, you’re sweatin’ bullets, time has conveniently

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  • 9 Things The Bachelor Taught Me About Content Marketing

    Another season of ABC’s The Bachelorette has infiltrated our screens. This time, we’re putting on our content marketing goggles. The Bachelor has seen over 30 seasons and 6 spin-off shows since its 2002 debut. Each season, millions of people tune into the drama to watch gorgeous singles find “the one.” If you’ve never personally experienced the

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  • An Essential Guide to B2B Marketing Metrics That Matter

    What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the

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