5 Ways That Companies are Screwing Up Their eCommerce Growth

5 Ways That Companies are Screwing Up Their eCommerce Growth

by Jacob Warwick on Jul 26, 2017 in Search Marketing

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]

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The Scrappy Guide to Promoting Visual Content In 2017

The Scrappy Guide to Promoting Visual Content In 2017

by Jacob Warwick on Apr 5, 2017 in Content Marketing

It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts. While the general marketing consensus tends to agree that visual content is more eye-catching and engaging, the problem […]

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3 Steps Before Purchasing a Marketing Tool

3 Steps Before Purchasing a Marketing Tool

by Jacob Warwick on Mar 29, 2017 in Content Marketing

Whether it’s content production, distribution, measurement, some form of strategic guidance, or a combination of it all, it seems that there is always a new marketing tool that promises to solve your current and ongoing marketing challenges. It can be tempting to add new tools to your marketing process or blame any current marketing deficiencies […]

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2017 Budget Friendly Tools and Tips to Organize Your Content

2017 Budget Friendly Tools and Tips to Organize Your Content

by Jacob Warwick on Mar 2, 2017 in Content Marketing

It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis. While […]

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Why You Should Hire Marketers With Strong Industry Relationships

Why You Should Hire Marketers With Strong Industry Relationships

by Jacob Warwick on Feb 16, 2017 in Marketing Strategy

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart. With today’s marketing landscape as diverse, distributed, and competitive as ever, […]

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How to Slow Your Content Marketing to Move Forward

How to Slow Your Content Marketing to Move Forward

by Jacob Warwick on Dec 14, 2016 in Content Marketing

As we near 2017, marketers have to juggle more than ever. With quickly evolving content trends, hundreds of content and social media tools to evaluate, the delicate balance of internal and external resources, and many other competing interests—content marketing can get overwhelmingly complex. For some marketers muddled in the industry, frustrations are running high and […]

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