Article by Jake Sapirstein

  • How to Balance Design for Brand and Demand

    If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place. Eloquently exuding a great brand and driving demand, and the measurable business results that follow, are both important. Perhaps even equally

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  • What’s In A Global Header? 14 Nuggets From A Deep Dive Analysis

    When visitors hit your website, you have seconds, not minutes, to capture their attention. For website strategists and architects, this puts much pressure on the “global header” to pull visitors deeper into the website, and do it quickly. First, let’s level set on what global headers are. “Headers” can mean many things according to online

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  • 5 Tips on Conversation Rate Optimization

    With Conversion Rate Optimization (CRO) being a common term and practice, if you’re a marketer out there, you may be wondering “how can someone possibly have a typo in a blog title” – it’s not a typo. You see, for many businesses, creating more conversation is as valuable as creating a conversion. First, a conversion

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  • How the Act of [Insight] Sharing Can Boost Your Business

    Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let’s stick this notion in our bag and carry it into the workplace. Now

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  • Organize Around Common Episodes That Can Make or Break Your Brand

    Customer centricity is a common theme emanating from the C-suite these days. When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them

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  • Creating Flow To Make Your Business Grow

    Any website built for business purposes, be it for early start ups or multi-billion dollar powerhouses, must have 4 interlocked components to drive strong business outcomes. Purpose and goals. Spillway and flow. Everything starts with purpose. Purpose naturally leads to the setting of important goals. Then, a spillway must be constructed to ensure there are ample opportunities to

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  • It Takes Three To Tango In Digital Optimization

    Building a comprehensive, large scale digital optimization program that works takes not two, but three to tango. Platform, process, people. Calling it the 3 Ps would be easy but it’s more important to spell it all out in order to let each of these 3 critical components sink in mind, most effectively. Think of the three-legged stool

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