How to Balance Design for Brand and Demand

How to Balance Design for Brand and Demand

by Jake Sapirstein on Jan 10, 2019 in Content Marketing

If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place. Eloquently exuding a great brand and driving demand, and the measurable business results that follow, are both important. Perhaps even equally […]

Read Full Post

9 Keys To Building A Truly Data-Led Organization

9 Keys To Building A Truly Data-Led Organization

by Jake Sapirstein on Oct 22, 2018 in Marketing Strategy

Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. It’s a good sound bite, in large part, because it’s both rooted in common sense and it embodies the modern in “modern marketing.” But actually being […]

Read Full Post

What’s In A Global Header? 14 Nuggets From A Deep Dive Analysis

What’s In A Global Header? 14 Nuggets From A Deep Dive Analysis

by Jake Sapirstein on Aug 2, 2018 in Content Marketing

When visitors hit your website, you have seconds, not minutes, to capture their attention. For website strategists and architects, this puts much pressure on the “global header” to pull visitors deeper into the website, and do it quickly. First, let’s level set on what global headers are. “Headers” can mean many things according to online […]

Read Full Post

5 Tips on Conversation Rate Optimization

5 Tips on Conversation Rate Optimization

by Jake Sapirstein on May 31, 2018 in Marketing Strategy

With Conversion Rate Optimization (CRO) being a common term and practice, if you’re a marketer out there, you may be wondering “how can someone possibly have a typo in a blog title” – it’s not a typo. You see, for many businesses, creating more conversation is as valuable as creating a conversion. First, a conversion […]

Read Full Post

How the Act of [Insight] Sharing Can Boost Your Business

How the Act of [Insight] Sharing Can Boost Your Business

by Jake Sapirstein on Apr 23, 2018 in Marketing Strategy

Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let’s stick this notion in our bag and carry it into the workplace. Now […]

Read Full Post

Organize Around Common Episodes That Can Make or Break Your Brand

Organize Around Common Episodes That Can Make or Break Your Brand

by Jake Sapirstein on Mar 26, 2018 in Marketing Strategy

Customer centricity is a common theme emanating from the C-suite these days. When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […]

Read Full Post