How to Balance Design for Brand and Demand

How to Balance Design for Brand and Demand

by Jake Sapirstein on Jan 10, 2019 in Content Marketing

If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place. Eloquently exuding a great brand and driving demand, and the measurable business results that follow, are both important. Perhaps even equally […]

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What’s In A Global Header? 14 Nuggets From A Deep Dive Analysis

What’s In A Global Header? 14 Nuggets From A Deep Dive Analysis

by Jake Sapirstein on Aug 2, 2018 in Content Marketing

When visitors hit your website, you have seconds, not minutes, to capture their attention. For website strategists and architects, this puts much pressure on the “global header” to pull visitors deeper into the website, and do it quickly. First, let’s level set on what global headers are. “Headers” can mean many things according to online […]

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5 Tips on Conversation Rate Optimization

5 Tips on Conversation Rate Optimization

by Jake Sapirstein on May 31, 2018 in Marketing Strategy

With Conversion Rate Optimization (CRO) being a common term and practice, if you’re a marketer out there, you may be wondering “how can someone possibly have a typo in a blog title” – it’s not a typo. You see, for many businesses, creating more conversation is as valuable as creating a conversion. First, a conversion […]

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How the Act of [Insight] Sharing Can Boost Your Business

How the Act of [Insight] Sharing Can Boost Your Business

by Jake Sapirstein on Apr 23, 2018 in Marketing Strategy

Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let’s stick this notion in our bag and carry it into the workplace. Now […]

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Organize Around Common Episodes That Can Make or Break Your Brand

Organize Around Common Episodes That Can Make or Break Your Brand

by Jake Sapirstein on Mar 26, 2018 in Marketing Strategy

Customer centricity is a common theme emanating from the C-suite these days. When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […]

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Creating Flow To Make Your Business Grow

Creating Flow To Make Your Business Grow

by Jake Sapirstein on Feb 28, 2018 in Marketing Strategy

Any website built for business purposes, be it for early start ups or multi-billion dollar powerhouses, must have 4 interlocked components to drive strong business outcomes. Purpose and goals. Spillway and flow. Everything starts with purpose. Purpose naturally leads to the setting of important goals. Then, a spillway must be constructed to ensure there are ample opportunities to […]

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