Creating Flow To Make Your Business Grow

Creating Flow To Make Your Business Grow

by Jake Sapirstein on Feb 28, 2018 in Marketing Strategy

Any website built for business purposes, be it for early start ups or multi-billion dollar powerhouses, must have 4 interlocked components to drive strong business outcomes. Purpose and goals. Spillway and flow. Everything starts with purpose. Purpose naturally leads to the setting of important goals. Then, a spillway must be constructed to ensure there are ample opportunities to […]

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It Takes Three To Tango In Digital Optimization

It Takes Three To Tango In Digital Optimization

by Jake Sapirstein on Feb 13, 2018 in Marketing Strategy

Building a comprehensive, large scale digital optimization program that works takes not two, but three to tango. Platform, process, people. Calling it the 3 Ps would be easy but it’s more important to spell it all out in order to let each of these 3 critical components sink in mind, most effectively. Think of the three-legged stool […]

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