Jay Acunzo, Author at Marketing Insider Group

Jay Acunzo

Article by Jay Acunzo

How to Stand Out in a Noisy Niche: Use a Hook

31 Dec 2016 in Content Marketing

Josh Bernoff writes the blog Without Bullshit. Fundamentally, he writes about writing. But despite thousands of competitor sites and a handful of friends telling Josh to write about something else, he’s succeeding. Why? What causes one blog to stand out among the noise in a crowded niche? What causes any one piece or project to break from the
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“Data Doesn’t Drive Change” – Why You Should Start with a Story

24 Dec 2016 in Content Marketing

What if something is based not on historical precedent, but future potential? How do you measure that? Can you? Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data. Then, we return to the business world and hear the story of Michael Brenner, the
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Reason Number 7,539 You Should Launch a Side Project

17 Dec 2016 in Content Marketing

Juliana Casale’s story is not unlike most of ours, because Juliana Casale is not unlike most of us: trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward. In this episode, she shares
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Creativity Doesn’t Mean Big (So Stop Making Excuses)

10 Dec 2016 in Content Marketing

We assume creativity has to be big. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work. But what if to get all that, we need to think smaller? Today, we go outside our echo chamber with James Miller, creator of the project A
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Why YOU Hate Cheap Tricks in Business But Others Don’t Seem to Mind

03 Dec 2016 in Content Marketing

Why do some people seem totally fine using tactics that make us nauseous? If we’re going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don’t seem to mind using. Why the gap in thinking? How can we make sense of that? And how
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The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book

19 Nov 2016 in Content Marketing

Note: I’m making the ENTIRE conversation I had with Jonathan available to newsletter subscribers 1 week from now. Subscribe at unthinkable.fm before October 30, 2016. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he’s “made it.” But his latest book, How to Live a
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What If Brands Stopped Thinking “Content” & Started Thinking Something Else?

17 Nov 2016 in Content Marketing

Ah, “content.” The Tupperware of the internet. Just saying “content” brings to mind a hollow shell, a container. And so us marketers plod along, obsessing over exactly that. We talk about “pieces” and “deliverables” or even name the things — posts, ebooks, tweets, videos — rather than agonize over the stuff inside, i.e. the stuff the audience is really
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How to Find Your Authentic Voice

05 Nov 2016 in Strategy

The following is a guest post from Unthinkable contributor, Jina Chan. These are her practical takeaways for helping you find your authentic voice, pulled from our episode, Zig When Others Zag. As craft-driven creators, we do our best work when we listen to our intuition. Sometimes that can be hard to do, with so many voices
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What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? [SnapClass #2]

29 Oct 2016 in Content Marketing

This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. You can find the first version and more details about SnapClasses in this post. In this episode, I’m talking about four major trends in communication and tech that we should watch closely and
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What If My (Content) Baby Is Ugly?

27 Oct 2016 in Content Marketing

This is the second entry in a behind the scenes series covering my journey to build a content brand. This brand will be focused on serving content creators in marketing who are obsessed with their craft but often get pushed aside by the industry. You can read the first entry here: How to Work in Marketing
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