Article by Jennifer Spencer

  • What About AI For Sales? Why It’s More Than A Buzzword

    Let’s chat a bit about what role AI could play in enterprise selling, what would be a natural fit? And the question that’s been on every salesperson’s mind: Can AI help sales do anything of real value in 2017? Why are people making a big deal about a software that recognizes cats and wins jeopardy;

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  • 3 Tips From A Million Dollar Online Seller

    It’s a hard reality when you realize your dreams are crashing to the ground. In this 21st century we live in more and more people are firing their boss and heading towards entrepreneurship with the hopes of going it alone. I love this mentality. If you’re reading this, you’re probably an entrepreneur who’s had your

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  • How This Entrepreneur Found The Secrets To a Successful Business

    Many entrepreneurs have a dream to make a six or seven figure income from their home. This is what drives most of us to quit our 9 – 5 day job and work toward these goals. If you’re reading this, more than likely, you’re an entrepreneur who has these same visions in mind for you

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  • Managing a Completely Remote Team of Over 250 Freelancers: Interview with Nathan Hirsch

    Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll. With a simple Google search, you can find a handful of leading platforms where business owners can recruit, interview, and hire freelancers. With

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  • 11 Expert CSR Predictions for 2017

    As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money. Successful brands are moving toward greater transparency and accountability to

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  • The 10 Best CSR Books to Give as Gifts or Read Over the Holidays

    The holiday season is here. Your gifts may be picked out and ready to go, but what about something for your CSR colleagues? And what about your own wish list? The holiday break is a great time to catch up on your reading. We asked some leading CSR experts what books they have recently read

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  • Three Key Best Practices for Combining Profit and Purpose

    There is little doubt that sustainability provides business value, particularly when those initiatives are part of the core business strategy. It certainly worked for Unilever. The company has provided the world with substantial evidence that embedding sustainability into the organization’s strategy, brand, and innovation drives business growth. Unilever’s ‘Sustainable Living’ brands accounted for half of

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  • Building CSR into the Culture of Your Company Pays Dividends

    Seventy nine percent of today’s graduates consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study. Once they arrive on the job, they want to be involved in doing good from the start. CECP’s 2016 Giving in Numbers study states, “Employee volunteer participation rate with

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  • Maximize the Value of CSR Initiatives Through Effective Content

    Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide

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  • Exceed Customer Expectations In The New Age Of Personalization

    The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. According to a new study from Accenture Interactive more than 9 in 10 companies are struggling to deliver digital customer experiences that exceed their customer expectations. Further, only 7% say their companies actually do

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