Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned, or can be followed up on, however, what [...]
Coming up with an idea is the easy part. But it’s only one small piece of the pie.
The biggest challenge is often taking that brilliant [...]
PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. When it comes to [...]
Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and [...]
Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. No matter how you [...]
Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Why is that? I believe it’s because the [...]