5 Ways to Be a Content Guru
by Jessica Ann on Aug 27, 2016 in Content Marketing
What could I possibly know about this concept that didn’t exist two seconds before I typed it: content guru. I remind myself that true joy exists in the release of not knowing what’s next. It’s not easy. We spend years upon years planning our future, masking our true beliefs, and stuffing our emotions with trivial things […]
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How to Fly Through the Content of the Future
by Jessica Ann on Aug 13, 2016 in Content Marketing
Technology today can make the savviest marketer dizzy with anticipation. The addition of Snapchat, Virtual Reality, and Artificial Intelligence may sound like a future utopia where we video conference with Judy Jetson from our flying cars to get more (of the good kind of) traffic to our websites. But none of this new technology matters […]
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Why Content is a Peak Experience
by Jessica Ann on Aug 7, 2016 in Content Marketing
The word “peak” is defined as either the pointed top of a mountain or to “reach its height, climax, come to a head.” But when followed with “experience” it becomes the term “peak experience,” which according to Wikipedia is defined as: “a rare, exciting, oceanic, deeply moving, exhilarating, elevating experiences that generate an advanced […]
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The Top 3 Trends in Content Marketing Right Now
by Jessica Ann on Jul 30, 2016 in Content Marketing
Say the word “trends” to a group of marketers and you’ll reflexively hear the word “data” or even better: “big data!” which may or may not then be followed by eye rolls (and if you’re lucky, awkward laughs). If you’re like most millennials, you may feel an urgent need to run in the opposite direction. […]
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Why Quality Wins the Internet
by Jessica Ann on Jul 24, 2016 in Content Marketing
Quality. It’s a word that’s tossed around pretty often. You hear it. You see it. You say it. But what does it really mean? And more importantly, how does it help your business stand out? Quality: The standard of something as measured against other things of a similar kind; the degree of excellence of something. Maybe you […]
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How to Win Influencers and Friend People
by Jessica Ann on May 28, 2016 in Content Marketing
If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937. Even though digital influence wasn’t around back then, the basics of human connection remain the same: How you choose to connect with people (online or offline) influences your business. When […]
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