Article by Jessica Ann

  • 5 Ways to Be a Content Guru

    What could I possibly know about this concept that didn’t exist two seconds before I typed it: content guru. I remind myself that true joy exists in the release of not knowing what’s next. It’s not easy. We spend years upon years planning our future, masking our true beliefs, and stuffing our emotions with trivial things

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  • How to Fly Through the Content of the Future

    Technology today can make the savviest marketer dizzy with anticipation. The addition of Snapchat, Virtual Reality, and Artificial Intelligence may sound like a future utopia where we video conference with Judy Jetson from our flying cars to get more (of the good kind of) traffic to our websites. But none of this new technology matters

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  • Why Content is a Peak Experience

      The word “peak” is defined as either the pointed top of a mountain or to “reach its height, climax, come to a head.” But when followed with “experience” it becomes the term “peak experience,” which according to Wikipedia is defined as: “a rare, exciting, oceanic, deeply moving, exhilarating, elevating experiences that generate an advanced

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  • The Top 3 Trends in Content Marketing Right Now

    Say the word “trends” to a group of marketers and you’ll reflexively hear the word “data” or even better: “big data!” which may or may not then be followed by eye rolls (and if you’re lucky, awkward laughs). If you’re like most millennials, you may feel an urgent need to run in the opposite direction.

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  • Why Quality Wins the Internet

    Quality. It’s a word that’s tossed around pretty often. You hear it. You see it. You say it. But what does it really mean? And more importantly, how does it help your business stand out? Quality: The standard of something as measured against other things of a similar kind; the degree of excellence of something. Maybe you

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  • How to Win Influencers and Friend People

    If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937. Even though digital influence wasn’t around back then, the basics of human connection remain the same: How you choose to connect with people (online or offline) influences your business. When

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  • How to Create Minimalist Content

    In a world where everyone is screaming at everyone to turn on notifications, and “like” each other to death, where is the love for less? We’re screaming “more” without truly knowing what’s at our core. As a society, we need to break identifications with power and status. But it’s hard to do when we’re living

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  • How to Tastefully Use GIF Humor in Content Marketing

    GIFs have been the go-to format for many artists on Tumblr for years. Recently many other platforms started accepting the GIF format, including Twitter, Pinterest, Instagram, and Facebook who all allow the GIF auto-play to happen. But if you’re one of the many folks who still doesn’t understand what these weird letters mean, let’s start

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  • 7 Things I Learned at SXSW

    SXSW is the “SuperBowl” of experiential marketing and this year was one of my favorites. I hosted a book signing at the Barnes and Noble in the Austin Convention Center for my new book, Humanize Your Brand, available on Amazon. I also hosted a Mentorship Session where business owners had the chance to sign-up in

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  • 5 Effective Ways To Reach Millennials

    We’re almost 3 months into 2016. It’s time. We’re going to do things better, faster, and more high-quality than ever. We will even do things like humanize our content to reach more millennials. Plus we’ll run that marathon, travel the world, and finally (finally!) learn how to cook (and not just heat up that Campbell’s soup

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