Article by Johanna Rivard

  • 8 Lead Generation Ideas for Startups

    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. As a startup, you have to be smart about your lead generation strategies because you will likely have

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  • Generating Leads With Responsive Content

    Content marketing entails adopting various strategies that drive audiences to your product. You have seen countless blogs online that present copious amount of information, but these are limited in their ability to generate leads because not all visitors appreciate lengthy texts. Responsive content plays a huge, crucial role in lead generation, as content interacts with

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  • 20 Handy B2B Lead Generation Resources

    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results.

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  • 7 Lead Management Tools That Will Save You Hours

    Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis.

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  • 5 Reasons Your Lead Generation Strategy is Not Working

    In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may

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  • B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

    86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, according to a LinkedIn survey. Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success. You don’t have to be an expert content

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  • Outbound VS Inbound Lead Generation: Know the Difference [Infographic]

    At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. Here’s a quick guide to inbound and outbound lead generation, and what each

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  • An Inquiry vs. A Lead: What’s the Difference and Which is More Important?

    Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. Before we define what an inquiry is, let’s first clearly describe what it is not: An inquiry is NOT: — An individual who fits your target market — A user who signs up

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  • 6 Tips for Writing an Effective B2B Lead Generation Email

    Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request. Don’t let your

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  • A Complete Guide to Social Media-Based Lead Generation

    For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. However,

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