B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

by Johanna Rivard on Jun 21, 2016 in Content Marketing

86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, according to a LinkedIn survey. Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success. You don’t have to be an expert content […]

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Outbound VS Inbound Lead Generation: Know the Difference [Infographic]

Outbound VS Inbound Lead Generation: Know the Difference [Infographic]

by Johanna Rivard on Jun 16, 2016 in Content Marketing

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. Here’s a quick guide to inbound and outbound lead generation, and what each […]

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An Inquiry vs. A Lead: What’s the Difference and Which is More Important?

An Inquiry vs. A Lead: What’s the Difference and Which is More Important?

by Johanna Rivard on Jun 14, 2016 in Content Marketing

Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. Before we define what an inquiry is, let’s first clearly describe what it is not: An inquiry is NOT: — An individual who fits your target market — A user who signs up […]

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6 Tips for Writing an Effective B2B Lead Generation Email

6 Tips for Writing an Effective B2B Lead Generation Email

by Johanna Rivard on Jun 9, 2016 in Content Marketing

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request. Don’t let your […]

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A Complete Guide to Social Media-Based Lead Generation

A Complete Guide to Social Media-Based Lead Generation

by Johanna Rivard on Jun 7, 2016 in Content Marketing

For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. However, […]

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