Article by Johanna Rivard

  • How to Prioritize Your Best B2B Leads

    08 Mar 2018 in Sales Alignment

    No offense, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. As B2B marketers, you need to assess which of your prospects have the attributes and behaviors that

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  • Using Data to Enhance the Customer Experience

    27 Feb 2018 in Strategy

    The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want. The result is that consumers are now more informed about their purchase decisions than ever. All of which means one thing: the buyer’s journey has changed. Advancements in

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  • The Unwritten Rules of Email Marketing [Infographic]

    01 Feb 2018 in Content Marketing

    If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent, respectively. Furthermore, email as a platform is said to

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  • Which Content Syndication Networks Are Right for You?

    25 Jan 2018 in Content Marketing

    If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts

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  • 8 Principles of High-Converting Landing Pages

    18 Jan 2018 in Content Marketing

    Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a

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  • 7 Ways to Get Creative with Email Subject Lines

    11 Dec 2017 in Strategy

    Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of

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  • What Channels Are You Using For B2B Lead Generation?

    28 Nov 2017 in Sales Alignment

    It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and

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  • 10 Influencer Marketing Tips to Reach New Audiences

    15 Nov 2017 in Content Marketing

    Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when they can influence audiences because they’re well-respected in the industry. It’s built on hard work, passion, and excellent relationship skills. Also, having a captivating or likable personality never hurts. By the book, influencer marketing focuses

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  • 10 Types of Online Forms (and How to Use Them)

    09 Nov 2017 in Content Marketing

    The use of online forms has been getting a bit of a bad rap lately, but truth be told, online forms are still the easiest way to collect user information and make premium content exclusive. In one way or another, every website utilizes forms, whether it’s to capture lead data, gate premium content, or to

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  • How to Reach Your Audience with Content Distribution

    07 Nov 2017 in Content Marketing

    No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts

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