10 Totally FREE Lead Generation Strategies for B2B Companies

by Johanna Rivard on Jul 26, 2018 in Demand Generation

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies, quality is not always guaranteed, so you need to set a […]

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Big Data Trends You Should Know About in 2018 [Infographic]

by Johanna Rivard on Jul 2, 2018 in Marketing Strategy

The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation. In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about […]

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10 Simple Reasons Why Your Lead Nurturing Strategy Isn’t Working

by Johanna Rivard on Jun 27, 2018 in Content Marketing

When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content […]

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Is Content Syndication Still an Effective Marketing Strategy?

by Johanna Rivard on Apr 26, 2018 in Content Marketing

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you […]

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10 Steps for Effectively Reaching Out to B2B Leads [Infographic]

by Johanna Rivard on Apr 19, 2018 in Marketing Strategy

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. By […]

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9 Costly Mistakes Businesses Make on LinkedIn

by Johanna Rivard on Apr 18, 2018 in Content Marketing

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to […]

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