Article by Johanna Rivard

  • Why Quality Leads are Expensive

    01 Jun 2017 in Demand Generation

    Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. While generating a high volume of leads is a good thing, it

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  • Are Chatbots the Next Big Thing in Lead Generation? What You Need To Know…

    25 May 2017 in Demand Generation

    “Geeks want machines that do things without asking. But what makes good AI is good communication with the user,” Fred Brown, Founder and CEO of Next IT The search for the next innovation in lead generation is an epic ongoing quest. Businesses will try just about anything to find their next customer. Which has recently

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  • Are You Killing Creativity with Marketing Automation?

    15 May 2017 in Content Marketing

    Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity?

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  • How To Effectively Segment Your Email List

    08 May 2017 in Content Marketing

    We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns. Furthermore, MailChimp reports that email opens and

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  • What Marketing Communications Should You Personalize?

    03 May 2017 in Content Marketing

    Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel

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  • Why Timing is Critical in Lead Generation

    02 May 2017 in Demand Generation

    In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now. B2B buyers are the same (because you know, they’re

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  • 5 Ways to Build a Highly-Engaged Email List

    24 Apr 2017 in Content Marketing

    An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot, your email list degrades approximately 22.5% each year, so it’s

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  • Referrals: Your Untapped Source for Generating Leads

    13 Apr 2017 in Content Marketing

    Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing. Referrals are potentially the most valuable

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  • How to Nurture Leads with Email Marketing

    12 Apr 2017 in Content Marketing

    The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. Email marketing is very much alive. It has withstood the

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  • Why Your Business Needs Outbound Lead Generation

    28 Mar 2017 in Demand Generation

    Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so

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