Article by Johanna Rivard

  • How to Use Psychology to Convert More Leads

    As a marketer, your job is to get people pick your team and once they’ve made their choice, to keep them happy there. Whatever analogy you use to describe marketing, one thing is clear: marketing initiatives are like mind games, and you can use psychology to get ahead. Psychology of a Customer In these mind

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  • 10 Tips to Align Your Sales and Marketing Teams

    Sales and marketing alignment is key to driving success regardless of your industry. It’s also an issue that many companies find to be a struggle. The disconnect stems from these teams’ seemingly disparate goals. The marketing team is expected to generate as many leads as possible, while the sales team is under pressure to turn

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  • The Essentials of Account-Based Marketing

    In the modern business era, adopting an Account-Based Marketing (ABM) approach is increasingly becoming recognized as a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played a huge

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  • Lead Generation Metrics You Should Be Aware Of

    An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right metrics allows you to focus on objectives that will have the biggest impact on what matters most in your

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  • Customer Acquisition: In-House or Outsourced?

    Lead generation capabilities have become a key factor that determines a business’ success or failure. “You are out of business if you don’t have a prospect!” – Zig Ziglar A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any

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  • Tips for Maximizing Content Syndication Performance

    Growing your online audience requires diligence and commitment. You need to stick to your content schedule and publish quality material like clockwork. Though time-consuming, churning out valuable content is a fool-proof way to ensure that your quality score remains high. It also establishes thought-leadership and your position as an industry expert worth paying attention to.

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  • The Importance of Offline Lead Generation

    With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation

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  • 10 Examples of Awesome Landing Pages that Convert

    To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually

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  • Effective Lead Nurturing in Stages

    We all know that website traffic doesn’t necessarily immediately translate into paying customers. Most online visitors don’t convert from the get-go, as some prospects need more time before moving further along the sales funnel. This isn’t necessarily a bad thing, though. The key is to look at this turn of events as an opportunity to

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  • 5 Tips to Help Close That Sale

    Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.” If you’re a sales or marketing practitioner, you probably already know that “always be closing” is much easier said than done. Converting a prospect into an actual paying customer

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