Battling Back Against Marketing Malpractice

Battling Back Against Marketing Malpractice

by John Miller on Nov 14, 2018 in Marketing Strategy

Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? As you sit on that ungodly crinkly white paper reading last July’s People magazine, you have a basic understanding of what will happen when […]

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How Curiosity Makes Brand Storytelling Come to Life

How Curiosity Makes Brand Storytelling Come to Life

by John Miller on Sep 12, 2018 in Marketing Strategy

When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business. It reduces the learning curve, and holds the promise of them being able to help us move forward quickly. But this approach is limiting. That’s because another term for […]

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