What Is a Maturity Assessment? The Secret to Producing Hot Leads

What Is a Maturity Assessment? The Secret to Producing Hot Leads

by Kaleigh Moore on Dec 28, 2016 in Content Marketing

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution or strategy is right for you based on the […]

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25 Content Marketing Stats to Guide Your 2017 Strategy

25 Content Marketing Stats to Guide Your 2017 Strategy

by Kaleigh Moore on Dec 27, 2016 in Content Marketing

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 […]

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Stronger Inbound Marketing With Interactive Content: How to Get Started

Stronger Inbound Marketing With Interactive Content: How to Get Started

by Kaleigh Moore on Nov 29, 2016 in Content Marketing

You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships […]

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How to Earn Your Audience With Paid Media: The Best Channel Options

How to Earn Your Audience With Paid Media: The Best Channel Options

by Kaleigh Moore on Nov 14, 2016 in Content Marketing

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing. Through experimentation and testing on different paid channels with different types of […]

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Which Came First: The Content or the Campaign?

Which Came First: The Content or the Campaign?

by Kaleigh Moore on Nov 3, 2016 in Content Marketing

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However, Demand Gen is focused on campaigns, […]

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How to Best Manage Freelancers (And Guide Them With Strong Research Practices)

How to Best Manage Freelancers (And Guide Them With Strong Research Practices)

by Kaleigh Moore on Oct 11, 2016 in Content Marketing

As someone who’s been freelancing full time for three years, I’ve learned quite a few ins and outs of working with clients – and there are many. From getting on the same page at the beginning of the working relationship, to maintaining open communication, there are definitely a few ways a freelancer likes to work […]

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