Article by Kelsie Feeney

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  6 Powerful Methods to Maximize Customer Lifetime Value (CLTV)

  01 Jun 2022 in Content Marketing

  How much is a customer worth to you? Predict this number and you know how much it is worth to spend on your customers to keep them around. Customer lifetime value, or CLTV, is one of the most important metrics a business has for making smart decisions. You also know, by raising your CLTV benchmark

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  The 5 Essential Marketing Lessons From The Sharing Economy

  20 May 2022 in Strategy

  The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. The concept itself is pretty simple: just strangers sharing everyday goods and services with each other on ye olde internet. With respect to the ongoing “hustle’, consumer-driven businesses within the sharing economy save buyers money, time, and space. Whether

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  5 Signs You Don’t Know Your B2B Customer

  04 May 2022 in Demand Generation

  Being an expert on your market or being able to identify target companies is great and all, but these things do little to develop your understanding of your B2B customer… And that’s where real success lives. For a board game like Guess Who, taking a shot in the dark and hoping to arrive at the

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  How to Build Strong Brand Storytelling From the Inside Out

  26 Apr 2022 in Content Marketing

  A strong inside-out marketing strategy begins at home, with your team. As marketers we tend to focus a lot of our time and attention on outside audiences – after all, we’re trying to get people to buy what we’re selling here! With so much focus on outside audiences, there’s often little time left to think

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  Marketing IS Business: The Wisdom of Peter Drucker

  13 Apr 2022 in Strategy

  The timeless wisdom of Peter Drucker is sprinkled throughout the world of management and business. His insightful definitions of marketing and business are quoted quite often – and for good reason! He had a knack for articulating his complex ideas in a way that was elegant and simply put. We reference his influential thinking often

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  How To Use Humor In Content Marketing

  06 Apr 2022 in Content Marketing

  Using humor as a marketing strategy for your content is one of the most common, and most effective tools used in marketing campaigns around the world. When done correctly and done well, using humor as a marketing strategy generates traffic as well as more shares, clicks, and interactions with your content directly. So, how do

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