Jean-Louis Benard, Author at Marketing Insider Group

Jean-Louis Benard

Jean-Louis Bénard is the CEO and co-founder of Sociabble. In 1994, he co-founded the digital agency FRA, acquired by Digitas in 2001. With more than 100 people dedicated to e-commerce, FRA implemented all the e-commerce platforms of Carrefour, including OOSHOP. In 2003, he founded Brainsonic, a leading digital communications agency with over 120 people, where he still serves as chairman.  In 2014, he launched Sociabble, a software company dedicated to delivering top-of-the-line, mobile-first enterprise solutions for internal communication, employee advocacy, and employee engagement. Jean-Louis Bénard is the main shareholder of Sociabble.  

Article by Jean-Louis Benard

How Employee Advocacy Can Build a Larger Audience for Your Events

10 Jan 2022 in Event Marketing

The Covid health crisis has completely changed the way people work, making remote scenarios the norm, limiting travel options, and eliminating many traditional business gatherings and events. But around the world, people are slowly starting to make their way back to the office and regaining some sense of normality. This is also the likely path
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How to Improve Recruitment with Employee Advocacy

11 Oct 2021 in Content Marketing

The fact of the matter is, there’s a shortage of qualified talent for the available positions that are out there. And with the recent increase in remote work, recruitment has taken on a whole new dimension, with the digital realm becoming the primary recruiting space. Yet many companies still grapple with how to find the
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Unlock the Power of Employee Advocacy in B2B Marketing

01 Sep 2021 in Content Marketing

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions. Yes, B2B can make it harder to connect
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Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

20 Jul 2021 in Content Marketing

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. What does this mean?
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Employee Advocacy: 3 Crucial Tips to Improving Content And Engagement

17 May 2021 in Employee Activation

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.” It just isn’t engaging or relevant. And Content Marketers know it. 58% of B2B marketers only rate their content as “moderately successful.” Of course, Content Marketers don’t
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