Article by Lauren Basiura

  • marketing insider group shares 11 content marketing TED talks

    11 TED Talks Every Content Marketer Needs to Watch

    There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some

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  • marketing insider group shares our awards for best content marketing in 2023

    And the Oscar Goes to… Our 2023 Content Marketing Awards

    In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices? And how can you

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  • marketing insider group shares 10 amazing TED talks about startup marketing

    10 Amazing Ted Talks About Startup Marketing

    Over the years, Nobel Prize winners and thought leaders, like Elon Musk, Jane Goodall, and Larry Page, have shared their own expertise to spark new ideas in both aspiring and seasoned entrepreneurs. Although it’s impossible to prepare yourself for every unexpected roadblock ahead, you can gain advice from the most influential entrepreneurs to give your

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  • marketing insider group shares the top 11 founder books every startup business owner should know

    Top 11 Books Every Startup Founder Should Know

    You are what you read, and if you’re dreaming of building the next Fortune 500 company, it’s time to start brushing up on founder books. Whether you’re looking for inspiration, motivation or the key to success, a little reading can open doors to the knowledge you need to make your dreams come true – and

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  • marketing insider group shares how content marketing for sales enablement maximizes revenue

    Content Marketing For Sales Enablement

    If your sales aren’t where you want them to be, you probably haven’t perfected content marketing for sales enablement yet. I don’t doubt that you have an amazing marketing department that’s constantly creating interesting, value-packed content that moves leads down the sales funnel. But it’s possible that you’re underestimating the impact your content can have

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  • marketing insider group shares 11 reasons why we love content marketing

    11 Reasons We Love Content Marketing

    At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good reason for it. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish

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  • Marketing Insider Group shares why your business needs a brand messaging framework

    Do You Need a Brand Messaging Framework?

    Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. When there’s a steady brand messaging framework in place, quick action items are easy to complete.

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  • marketing insider group shares how to review a marketing agency’s capabilities

    How to Review the Capabilities of Your Marketing Agency

    There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. Properly reviewing your marketing agency’s capabilities

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  • marketing-strategies

    3 B2B Marketing Strategies to Double Down On

    One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. So let’s

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  • MIG shares how B2B marketers can get more leads from content in 2023

    How B2B Marketers Can Get More Leads from Content in 2023

    You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing. With these essential tips on

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