Lauren Basiura, Author at Marketing Insider Group

Lauren Basiura

Lauren is a writer for Marketing Insider Group, a top-rated Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.

Article by Lauren Basiura

11 TED Talks Every Content Marketer Needs to Watch

21 Mar 2023 in Content Marketing

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some
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And the Oscar Goes to… Our 2023 Content Marketing Awards

13 Mar 2023 in Content Marketing

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices? And how can you
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10 Amazing Ted Talks About Startup Marketing

07 Mar 2023 in Content Marketing

Over the years, Nobel Prize winners and thought leaders, like Elon Musk, Jane Goodall, and Larry Page, have shared their own expertise to spark new ideas in both aspiring and seasoned entrepreneurs. Although it’s impossible to prepare yourself for every unexpected roadblock ahead, you can gain advice from the most influential entrepreneurs to give your
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Top 11 Books Every Startup Founder Should Know

28 Feb 2023 in Content Marketing

You are what you read, and if you’re dreaming of building the next Fortune 500 company, it’s time to start brushing up on founder books. Whether you’re looking for inspiration, motivation or the key to success, a little reading can open doors to the knowledge you need to make your dreams come true – and
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Content Marketing For Sales Enablement

20 Feb 2023 in Content Marketing

If your sales aren’t where you want them to be, you probably haven’t perfected content marketing for sales enablement yet. I don’t doubt that you have an amazing marketing department that’s constantly creating interesting, value-packed content that moves leads down the sales funnel. But it’s possible that you’re underestimating the impact your content can have
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11 Reasons We Love Content Marketing

14 Feb 2023 in Content Marketing

At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good reason for it. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish
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Do You Need a Brand Messaging Framework?

07 Feb 2023 in Content Marketing

Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. When there’s a steady brand messaging framework in place, quick action items are easy to complete.
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How to Review the Capabilities of Your Marketing Agency

31 Jan 2023 in Content Marketing

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. Properly reviewing your marketing agency’s capabilities
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3 B2B Marketing Strategies to Double Down On

24 Jan 2023 in Marketing Strategy

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. So let’s
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How B2B Marketers Can Get More Leads from Content in 2023

24 Jan 2023 in Content Marketing

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing. With these essential tips on
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