Basic Instinct: What Makes People “Eat” Your Content Like the Dickens
by Lesley Vos on Jul 13, 2016 in Content Marketing
We all remember Basic Instinct with Sharon Stone’s iconic scene in a cop shop, don’t we? Many believe that nothing matters more than sex when it comes to human basic instincts. (Freud would approve!) The reality is, the gradation of our basic instincts is as follows: The instinct of survival. The instinct of worship. The […]
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1,097 Words to Change Your Mind About Content Writing
by Lesley Vos on Mar 3, 2016 in Content Marketing
Content marketing rocks today. Content writing rocks, too. With that in mind, every entrepreneur tries to implement it to their business strategy. Content marketers have their glory days now. However, only a few clients understand that content marketing doesn’t equal content writing. The word “content” confuses them and makes them consider every content marketer a […]
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Inside Out: Why Anger Is The Key to Zen Content Marketing
by Lesley Vos on Dec 18, 2015 in Content Marketing
The fact you are reading this article reveals, at least, two things about you: you are a content marketer you become an angry content marketer once in a while If I ask you the question “What does frustrate you about content marketing?” I bet you find several reasons to feel anger towards your work despite […]
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Inside Out: Why Fear Is The Key to Confident Content That Converts
by Lesley Vos on Nov 26, 2015 in Content Marketing
Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]
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Inside Out: Why Sadness Is The Key to Happy Shareable Content
by Lesley Vos on Nov 19, 2015 in Content Marketing
Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and […]
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