Lesley Vos, Author at Marketing Insider Group

Lesley Vos

With 9+ years in marketing, Lesley specializes in sales copywriting and storytelling. She's a regular contributor to many publications on business, digital marketing, and self-growth. You could see her works at Moz, Content Marketing Institute, CXL, and WordStream, and feel free to find more on Twitter @LesleyVos.

Article by Lesley Vos

Creating and Promoting Content That Brings 100+ Badass Links in a Month

09 Apr 2019 in Content Marketing

Okay, let’s face it: You are reading this post because of its title. It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results. And that’s the first lifehack for content marketers: hook the audience by promise you’ll solve their problem. But there’s a catch:
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Basic Instinct: What Makes People “Eat” Your Content Like the Dickens

13 Jul 2016 in Content Marketing

We all remember Basic Instinct with Sharon Stone’s iconic scene in a cop shop, don’t we? Many believe that nothing matters more than sex when it comes to human basic instincts. (Freud would approve!) The reality is, the gradation of our basic instincts is as follows: The instinct of survival. The instinct of worship. The
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Inside Out: Why Anger Is The Key to Zen Content Marketing

18 Dec 2015 in Content Marketing

The fact you are reading this article reveals, at least, two things about you: you are a content marketer you become an angry content marketer once in a while If I ask you the question “What does frustrate you about content marketing?” I bet you find several reasons to feel anger towards your work despite
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Inside Out: Why Fear Is The Key to Confident Content That Converts

26 Nov 2015 in Content Marketing

Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy.
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Inside Out: Why Sadness Is The Key to Happy Shareable Content

19 Nov 2015 in Content Marketing

Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and
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