Article by Liz Bedor

  • 6-Step Checklist to Launch + Promote Gated Content

    04 Aug 2016 in Content Marketing

    Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business. This type of content is, however can take a lot of blood, sweat and tears (not to be dramatic) to put one of these assets together. Therefore, nothing is more disheartening than seeing your pride

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  • How to Create Authentic Marketing with User-Generated Content

    24 May 2016 in Content Marketing

    Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. But social media has not only changed how people

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  • 73 Questions with a Marketer: Michael Brenner

    10 May 2016 in Content Marketing

    For young marketers, finding the right mentor is critical to professional growth and success. The right mentor can teach you invaluable lessons, open doors to new opportunities and provide guidance that is imperative when navigating the (sometimes) treacherous waters of a career. But finding the a great mentor isn’t easy. Paths and opportunities don’t always cross and

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  • What to Do in Your First 30 Days as a Content Marketing Manager

    19 Apr 2016 in Content Marketing

    Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program. Today, I’m six weeks into the role and needless to say,

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  • How to Write the Perfect Headline + 37 Examples

    04 Apr 2016 in Content Marketing

    Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. “Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s

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  • Why Content Marketing Needs a Balance of Art + Science

    03 Feb 2016 in Content Marketing

    The content marketing definition that has probably been quoted about a thousand times comes from The Content Marketing Institute. It has been quoted this many times for a good reason. “Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target

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  • 6 Important Features Every Content Marketing Site Should Have

    02 Feb 2016 in Content Marketing

    For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing. We see brands exasperate budgets on creating amazing content and distributing it to all the right channels, only to drive their traffic back to a website that hasn’t been updated since 1999. The truth is, you can create the best

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  • 4 Content Marketing Tips For Highly-Regulated Industries

    13 Jan 2016 in Content Marketing

    Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle. Like a really steep uphill battle. Compliance and regulation teams seem to rain on the content marketing parade and reject many ideas that fall outside the safe editorial box. This makes it difficult to provide the content

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  • How to Craft a Content Marketing Mission Statement + 9 Examples

    15 Dec 2015 in Content Marketing

    A content marketing mission statement is the first step you should take when crafting your strategy. In our strategy workshops, this is often anticipated as a quick exercise that actually ends up spurring long debates. This happens, however, for good reason. Your mission statement should be the foundation for what your content marketing hopes to achieve. This

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  • How Deluxe Earned Over A Billion Impressions With Small Business Revolution

    10 Dec 2015 in Content Marketing

    Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do  we compete? How can we also produce great content that inspires and engages an

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