Article by Liz Bedor

  • Unlikely Lessons Email Marketers Can Learn From theSkimm

    Without fail, every few years something comes out that’s supposed to “kill” email. Whether its a new platform, like Facebook, or a new feature, like Gmail’s tabs, marketers are constantly rushing to figure out the next “new” way to connect with consumers. But recent research actually found that consumers, especially Millennials, prefer email to other

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  • Should Brands Rely on Social Media to Connect with Consumers?

    There has been a lot of discussion lately about Social Media and Branding. Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining consistency in the brand image? Social

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  • 6-Step Checklist to Launch + Promote Gated Content

    Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business. This type of content is, however can take a lot of blood, sweat and tears (not to be dramatic) to put one of these assets together. Therefore, nothing is more disheartening than seeing your pride

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  • How to Create Authentic Marketing with User-Generated Content

    Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. But social media has not only changed how people

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  • 73 Questions with a Marketer: Michael Brenner

    For young marketers, finding the right mentor is critical to professional growth and success. The right mentor can teach you invaluable lessons, open doors to new opportunities and provide guidance that is imperative when navigating the (sometimes) treacherous waters of a career. But finding the a great mentor isn’t easy. Paths and opportunities don’t always cross and

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  • What to Do in Your First 30 Days as a Content Marketing Manager

    Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program. Today, I’m six weeks into the role and needless to say,

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  • How to Write the Perfect Headline + 37 Examples

    Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. “Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s

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  • Giving Order To Chaos: How to Organize Your Content Marketing

    A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all. Content seems impossible to find, there’s no rhyme or reason to how things are structured, you’re adding new tags and topics for every post and constantly trying to organize content in a way that makes sense. And with all of

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  • The Future of Content Marketing Is Mobile

    At the beginning of each year, business thought leaders from every industry announce their predictions for new trends and innovations. In previous years, popular predictions have been the internet of things, omni-channel and personalization, among others. With regards to content marketing, delivering relevant content to your audience, wherever they are, has typically been the mantra for most of these predictions, and

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  • Why Content Marketing Needs a Balance of Art + Science

    The content marketing definition that has probably been quoted about a thousand times comes from The Content Marketing Institute. It has been quoted this many times for a good reason. “Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target

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