Unlikely Lessons Email Marketers Can Learn From theSkimm
by Liz Bedor on Nov 30, 2016 in Content Marketing
Without fail, every few years something comes out that’s supposed to “kill” email. Whether its a new platform, like Facebook, or a new feature, like Gmail’s tabs, marketers are constantly rushing to figure out the next “new” way to connect with consumers. But recent research actually found that consumers, especially Millennials, prefer email to other […]
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Should Brands Rely on Social Media to Connect with Consumers?
by Liz Bedor on Nov 10, 2016 in Social Media
There has been a lot of discussion lately about Social Media and Branding. Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining consistency in the brand image? Social […]
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6-Step Checklist to Launch + Promote Gated Content
by Liz Bedor on Aug 4, 2016 in Content Marketing
Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business. This type of content is, however can take a lot of blood, sweat and tears (not to be dramatic) to put one of these assets together. Therefore, nothing is more disheartening than seeing your pride […]
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How to Create Authentic Marketing with User-Generated Content
by Liz Bedor on May 24, 2016 in Content Marketing
Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. But social media has not only changed how people […]
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73 Questions with a Marketer: Michael Brenner
by Liz Bedor on May 10, 2016 in Content Marketing
For young marketers, finding the right mentor is critical to professional growth and success. The right mentor can teach you invaluable lessons, open doors to new opportunities and provide guidance that is imperative when navigating the (sometimes) treacherous waters of a career. But finding the a great mentor isn’t easy. Paths and opportunities don’t always cross and […]
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What to Do in Your First 30 Days as a Content Marketing Manager
by Liz Bedor on Apr 19, 2016 in Content Marketing
Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program. Today, I’m six weeks into the role and needless to say, […]
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