Article by Liz Bedor

  • 6 Important Features Every Content Marketing Site Should Have

    For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing. We see brands exasperate budgets on creating amazing content and distributing it to all the right channels, only to drive their traffic back to a website that hasn’t been updated since 1999. The truth is, you can create the best

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  • How Content Marketing Can Help Ensure Customer Retention

    Having a balanced business model is the end all be all for every company. A strong sales team doesn’t do any good if your business can’t retain its customers. Customer retention doesn’t do any good if the cost to retain customers outweighs the revenue they generate back to your business. Customer success is a complex challenge to solve.

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  • The Best (And Most Beautiful) B2B Instagram Accounts

    B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough to have a sleek design. Unfortunately, many of these accounts are not very exciting. The surprising thing is, however, that many of these brands have

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  • 4 Content Marketing Tips For Highly-Regulated Industries

    Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle. Like a really steep uphill battle. Compliance and regulation teams seem to rain on the content marketing parade and reject many ideas that fall outside the safe editorial box. This makes it difficult to provide the content

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  • How To Create A Content Marketing Editorial Calendar

    Surprisingly (or not), many content marketers aren’t the best planners. We scramble last minute to fulfill our publishing commitments or worse yet, lag behind and go radio silent on our readers. As a result or poor planning, our content marketing strategies become a reactive efforts of throwing together what ultimately becomes disconnected pile of assets.

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  • How to Craft a Content Marketing Mission Statement + 9 Examples

    A content marketing mission statement is the first step you should take when crafting your strategy. In our strategy workshops, this is often anticipated as a quick exercise that actually ends up spurring long debates. This happens, however, for good reason. Your mission statement should be the foundation for what your content marketing hopes to achieve. This

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  • How Deluxe Earned Over A Billion Impressions With Small Business Revolution

    Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do  we compete? How can we also produce great content that inspires and engages an

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  • 7 Steps To Globalizing Your Content Marketing Program

    For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences in a locally relevant way is critical for their businesses. According to a recent study

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  • 5 Ways Nonprofits Can Improve Their Content Marketing

    While many brands use content marketing to drive conversions, nonprofits have different goals in mind.Nonprofits use content marketing to educate and inspire their audiences with the hopes of fundraising and gathering donations. Although the end game is a different result, content marketing can be just as effective for this purpose, if done properly. Classy.org is a

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  • How To Create Content People Love

    Over the past few years we’ve seen a fundamental shift in the way we create, consume and share content. Every single day: 4.5 billion pieces of content are shared every day 1.8 billion photos are uploaded and shared 500 million tweets are posted 700 million snapchats are sent The sheer speed and scale of content creation and distribution

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