How to Write the Perfect Headline + 37 Examples

How to Write the Perfect Headline + 37 Examples

by Liz Bedor on Apr 4, 2016 in Content Marketing

Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. “Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s […]

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Giving Order To Chaos: How to Organize Your Content Marketing

Giving Order To Chaos: How to Organize Your Content Marketing

by Liz Bedor on Mar 14, 2016 in Content Marketing

A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all. Content seems impossible to find, there’s no rhyme or reason to how things are structured, you’re adding new tags and topics for every post and constantly trying to organize content in a way that makes sense. And with all of […]

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The Future of Content Marketing Is Mobile

The Future of Content Marketing Is Mobile

by Liz Bedor on Mar 7, 2016 in Content Marketing

At the beginning of each year, business thought leaders from every industry announce their predictions for new trends and innovations. In previous years, popular predictions have been the internet of things, omni-channel and personalization, among others. With regards to content marketing, delivering relevant content to your audience, wherever they are, has typically been the mantra for most of these predictions, and […]

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Why Content Marketing Needs a Balance of Art + Science

Why Content Marketing Needs a Balance of Art + Science

by Liz Bedor on Feb 3, 2016 in Content Marketing

The content marketing definition that has probably been quoted about a thousand times comes from The Content Marketing Institute. It has been quoted this many times for a good reason. “Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target […]

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6 Important Features Every Content Marketing Site Should Have

6 Important Features Every Content Marketing Site Should Have

by Liz Bedor on Feb 2, 2016 in Content Marketing

For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing. We see brands exasperate budgets on creating amazing content and distributing it to all the right channels, only to drive their traffic back to a website that hasn’t been updated since 1999. The truth is, you can create the best […]

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How Content Marketing Can Help Ensure Customer Retention

How Content Marketing Can Help Ensure Customer Retention

by Liz Bedor on Jan 27, 2016 in Content Marketing

Having a balanced business model is the end all be all for every company. A strong sales team doesn’t do any good if your business can’t retain its customers.

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