The Best (And Most Beautiful) B2B Instagram Accounts

The Best (And Most Beautiful) B2B Instagram Accounts

by Liz Bedor on Jan 16, 2016 in Content Marketing

B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough

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4 Content Marketing Tips For Highly-Regulated Industries

4 Content Marketing Tips For Highly-Regulated Industries

by Liz Bedor on Jan 13, 2016 in Content Marketing

Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle. Like a really steep uphill battle. Compliance and regulation teams seem to rain on the content marketing parade and reject many ideas that fall outside the safe editorial box. This makes it difficult to provide the content… More 4 Content Marketing Tips for Highly-Regulated Industries

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How To Create A Content Marketing Editorial Calendar

How To Create A Content Marketing Editorial Calendar

by Liz Bedor on Jan 8, 2016 in Content Marketing

Surprisingly (or not), many content marketers aren’t the best planners. We scramble last minute to fulfill our publishing commitments or worse yet, lag behind and go radio silent on our readers. As a result or poor planning, our content marketing strategies become a reactive efforts of throwing together what ultimately becomes disconnected pile of assets.… More How to Create a Content Marketing Editorial Calendar

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How to Craft a Content Marketing Mission Statement + 9 Examples

How to Craft a Content Marketing Mission Statement + 9 Examples

by Liz Bedor on Dec 15, 2015 in Content Marketing

A content marketing mission statement is the first step you should take when crafting your strategy. In our strategy workshops, this is often anticipated as a quick exercise that actually ends up spurring long debates. This happens, however, for good reason. Your mission statement should be the foundation for what your content marketing hopes to achieve. This

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How Deluxe Earned Over A Billion Impressions With Small Business Revolution

How Deluxe Earned Over A Billion Impressions With Small Business Revolution

by Liz Bedor on Dec 10, 2015 in Content Marketing

Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do  we compete? How can we also produce great content that inspires and engages an

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7 Steps To Globalizing Your Content Marketing Program

7 Steps To Globalizing Your Content Marketing Program

by Liz Bedor on Nov 18, 2015 in Marketing Strategy

For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences in a locally relevant way is critical for their businesses. According to a recent study

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