Article by Liz Bedor

  • How To Make Your Photos Look Authentic?

    Authenticity is essential for your brand. Don’t believe it? A recent study by the New York Times found that authenticity is more important to consumers than brand recognition.  Perceived authenticity can not only affect your brand perception, but also your bottom line. A study from Cornell University showed that when menu items had geographically or culturally

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  • How To Find The Money For Content Marketing

    Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find this budget if we look in the right places. Calculate the Costs of Unused content First, we need to have a solid understanding of your

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  • The Beginner’s Guide To SEO

    Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. According to Eyetools Inc: Organic search is responsible for 64% of all web traffic 2% of users travel to the 2nd page of Google 18% of users click on the first organic listing Essentially, if your brand is not

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  • Van Winkles Makes Strong Case for Un-Branded Content Marketing

    Casper is a startup that provides “outrageously comfortable” mattresses sold directly to consumers — eliminating commission ­driven, inflated prices. Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people. While Casper has always powered an on-brand, on-domain blog, the brand made a

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  • How GoPro’s Content Marketing Puts Experience Before E-Commerce

    GoPro has always been a brand that represents amazing experiences and adventure. The wearable digital camera brand began as an idea to help athletes self-document themselves in their sport, but has since expanded to become the go-to solution for people wanting to capture themselves engaged in their interests, whatever they may be. The mission of “enabling the world

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  • The Best In B2B Technology Content Marketing

    The B2B technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content

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  • 39 Perfect GIFs For Your Next Presentation

    Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. Unfortunately, many of us have sat through a countless number of these. So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you? MAKE THEM VISUAL – 40% of

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  • 4 Tips for Brands Handling Haters on Social Media

    The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. On the other hand, its a great way for customers to bash and publicly shame brands that have provided a poor

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  • 11 Key Questions to Ask When Creating a Content Marketing Strategy

    According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts. So why do so many marketers skip this step? Oftentimes, they

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  • Quick Guide to Email Newsletter Distribution

    An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is still an option. Below is a break down of everything you need to

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