Quick Guide to Email Newsletter Distribution

Quick Guide to Email Newsletter Distribution

by Liz Bedor on Jul 2, 2015 in Content Marketing

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is still an option. Below is a break down of everything you need to

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7 Essential Roles for a Successful Content Marketing Strategy

7 Essential Roles for a Successful Content Marketing Strategy

by Liz Bedor on Jun 24, 2015 in Content Marketing

All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job. Understandably when an project is just starting out, its tough to get all the right players involved. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Although some may outsourced to agencies or borrowed resources from other teams, but here are the key roles and responsibilities that should be covered for any content marketing team.

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The Best In Automotive Content Marketing

The Best In Automotive Content Marketing

by Liz Bedor on Jun 18, 2015 in Content Marketing

In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Not surprisingly, out of 10 factors, the most frequently cited was, “like the image the vehicle portrays.” So what if an automotive brand doesn’t portray the

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How Retailers Use Content to Tie Online And Offline Experiences

How Retailers Use Content to Tie Online And Offline Experiences

by Liz Bedor on Jun 14, 2015 in Content Marketing

People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Those experiences, however, are still inherently limited. People want the in-store benefits of seeing, touching and feeling products, and to do so surrounded

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