Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up [...]
The top 8 reasons people want you out of their inbox More than 205 billion emails are sent out every day. And 72% of US adults say they prefer that companies communicate with them through email. [...]
Sometimes you just need someone to do the heavy lifting for you. The mistake many of us make is believing that technology itself is the key to success. As marketers, we leverage technology to [...]
In January, many businesses sit down to review and renew their marketing plan. But is January really the best time to begin your revisit? Probably not. In fact, now is the time to start [...]
Lead scoring is a technology and business process used by B2B companies for the purpose of automating the ranking, grouping, routing and tracking of leads that are responding to campaigns and [...]
- Your Must-Read MarTech Digest™, for Monday, 8/22/16 #MarTech #DigitalMarketing - marketingIO[…] How to Get Lead Scoring Right the F...
- How to Get Lead Scoring Right the First Time - Marketing Insider Group - marketingIO[…] Source: marketinginsidergroup.com [...