The Need for Leads

The Need for Leads

by Malinda Wilkinson on Nov 29, 2017 in Sales Alignment

Determining the Right Leads for Sales & Marketing Sales needs more leads, marketing provides more leads. Sales flies through those leads only to determine the majority won’t be a good fit. So sales needs more leads, marketing provides more leads, again. Sales flies through those leads only to determine the majority won’t be a good […]

Read Full Post

Marketing ROI: Big Bucks or a Total Bust?

Marketing ROI: Big Bucks or a Total Bust?

by Malinda Wilkinson on Oct 2, 2017 in Marketing Strategy

Connecting the Data Dots to Improve Marketing ROI Are your campaigns driving big bucks or are they a total bust? That’s probably the most important question we have to answer as marketers. To determine this, you have to connect the dots and unlock the value of the data. However, depending on the current state of […]

Read Full Post

5 Reasons Why Businesses Are Failing With Marketing Automation

5 Reasons Why Businesses Are Failing With Marketing Automation

by Malinda Wilkinson on Jul 19, 2017 in Marketing Strategy

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. This statistic […]

Read Full Post

The 6 Basic Nurture Campaigns and When to Use Them

The 6 Basic Nurture Campaigns and When to Use Them

by Malinda Wilkinson on Jun 22, 2017 in Content Marketing

Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for […]

Read Full Post

All Good Communication Starts with Integration

All Good Communication Starts with Integration

by Malinda Wilkinson on Apr 26, 2017 in Demand Generation

Why a native integration between your MAP and CRM should be a no-brainer When you pair a marketing automation platform (MAP) with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board. A natively integrated MAP and CRM is […]

Read Full Post

Why Are You Losing So Many Email Subscribers?

Why Are You Losing So Many Email Subscribers?

by Malinda Wilkinson on Mar 1, 2017 in Marketing Strategy

The top 8 reasons people want you out of their inbox More than 205 billion emails are sent out every day. And 72% of US adults say they prefer that companies communicate with them through email. So why is it that unsubscribes are still passing your net new lead generation? The basic answer is, it’s […]

Read Full Post