5 Critical Tips for Making Your Content Marketing Strategy More Video Centric

5 Critical Tips for Making Your Content Marketing Strategy More Video Centric

by Manish Dudharejia on Jun 21, 2018 in Content Marketing

As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment. The ease of video accessibility in recent years is changing the […]

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3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX

3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX

by Manish Dudharejia on Jun 6, 2018 in Marketing Strategy

We’re all just humans, right? That’s how we’re supposed to be marketing and selling, at least. There’s no more B2B or B2C, according to business leader Bryan Kramer, so we can just talk to everyone the same way. But wait – that doesn’t sound right. That’s because while technically true, we are all humans, it […]

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3 Proven Ways to Boost Share Numbers on Branded Content

3 Proven Ways to Boost Share Numbers on Branded Content

by Manish Dudharejia on Jun 5, 2018 in Content Marketing

Sharing is caring, especially in online marketing. When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. As great as […]

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