How to Optimize Content Marketing for an Ecommerce Retail Brand

How to Optimize Content Marketing for an Ecommerce Retail Brand

by Manish Dudharejia on Sep 18, 2018 in Content Marketing

When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. But, online sellers can absolutely reap the benefits of blogging, vlogging, and other long-form in-depth content in the same way as many other brands. Longer content posts have nine-times higher […]

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3 Tips to Build Brand Trust with UGC-Focused Content Marketing

3 Tips to Build Brand Trust with UGC-Focused Content Marketing

by Manish Dudharejia on Aug 15, 2018 in Content Marketing

Trust has always been an essential building block of customer loyalty and consistent conversions. But sadly, consumer trust as a whole is quickly dwindling. According to Edelman’s Trust Barometer report, trust in businesses has declined and customers are more skeptical than ever of advertising and messages that come straight from a company. However, in this time […]

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How to Jumpstart Your International B2B Ecommerce Strategy

How to Jumpstart Your International B2B Ecommerce Strategy

by Manish Dudharejia on Aug 1, 2018 in Marketing Strategy

The global B2B industry is thriving, and it offers all kinds of excellent opportunities for many companies that feel limited within their own country. According to Statista’s report, B2B online sales are expected to reach $7.7 trillion in 2018 – more than twice that of the B2C ecommerce market. China’s market far exceeds the United […]

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5 Critical Tips for Making Your Content Marketing Strategy More Video Centric

5 Critical Tips for Making Your Content Marketing Strategy More Video Centric

by Manish Dudharejia on Jun 21, 2018 in Content Marketing

As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment. The ease of video accessibility in recent years is changing the […]

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3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX

3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX

by Manish Dudharejia on Jun 6, 2018 in Marketing Strategy

We’re all just humans, right? That’s how we’re supposed to be marketing and selling, at least. There’s no more B2B or B2C, according to business leader Bryan Kramer, so we can just talk to everyone the same way. But wait – that doesn’t sound right. That’s because while technically true, we are all humans, it […]

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3 Proven Ways to Boost Share Numbers on Branded Content

3 Proven Ways to Boost Share Numbers on Branded Content

by Manish Dudharejia on Jun 5, 2018 in Content Marketing

Sharing is caring, especially in online marketing. When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. As great as […]

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