Your Pop-Up is Hurting Your Site (Here’s How To Make It Help)

Your Pop-Up is Hurting Your Site (Here’s How To Make It Help)

by Mark Schmukler on Sep 10, 2018 in Content Marketing

Google has stated that it will lower the SERP rankings of websites featuring pop-ups that decrease the quality of mobile experiences. This means that if you don’t get your pop-ups in order, all that SEO work your web developer did will go right out the window. To avoid the wrath of Google, you can optimize […]

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How to Recover from a PR Scandal

How to Recover from a PR Scandal

by Mark Schmukler on Aug 8, 2018 in Content Marketing

Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences. In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […]

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GDPR: What It Means and How to Make Your Website Compliant

GDPR: What It Means and How to Make Your Website Compliant

by Mark Schmukler on Jun 27, 2018 in Content Marketing

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites. While the GDPR only affects citizens and residents of the EU, there’s a catch that American’s and […]

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Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

by Mark Schmukler on May 22, 2018 in Search Marketing

Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on. As anyone who has ever used a search engine may have noticed, some […]

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Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now

Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now

by Mark Schmukler on Apr 16, 2018 in Content Marketing

After nearly a year and a half of testing, Google has finally announced its plan to rollout mobile-first indexing. This means that Google’s search indexing will now value mobile pages over run-of-the-mill desktop pages. With close to 60% of Google searches being carried out on mobile devices in 20161 (and increasing), it’s no wonder that […]

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How to Create a Powerful Customer Experience Strategy

How to Create a Powerful Customer Experience Strategy

by Mark Schmukler on Mar 20, 2018 in Content Marketing

The adage “the customer knows best” has remained with good reason. In today’s highly competitive marketing environment where your potential customers have endless options, you must cater to the idea that customers (and potential customers) are king with a superior customer experience (CX) across your entire marketing strategy. CX, often confused with user experience (UX), […]

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