Article by Mark Schmukler

  • 5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

    If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this

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  • proving campaign success with marketing metrics

    Proving Marketing Campaign Success with Metrics

    Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough

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  • building trust

    How to Build Trust With Your Customer Marketing Strategy

    Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully

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  • image of social media icons showing linkedin importance for B2B marketers

    Why LinkedIn Still Ranks #1 for B2B Marketers

    Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the

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  • How to Build a Modern Conversational Growth Strategy

    How to Build a Modern Conversational Growth Strategy

    At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be

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  • How to Launch a New Brand And Website the Right Way

    The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching your website or your brand can be a daunting task, to say the least.

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  • Choosing the Right Social Media Platforms for Your Buyer Personas

    What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. For most B2B content creation, personas guide marketers in developing tailored pieces that resonate profoundly with a

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  • 4 Calls-to-Action Proven to Increase Lead Generation

    Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. The

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  • How to Showcase Your Company Culture on Social Media

    Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people. Now that

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  • web strategy is important

    Your Guide to a Smart B2B Website Strategy

    Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation. Right now, since your customers likely can’t

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