Article by Mark Schmukler

  • Why B2B Email Video Marketing Should Be Your Top Priority

    Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own. If you’re not prioritizing video marketing in 2021, it’s time to start taking

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  • 6 Tips for a Killer B2B Email Marketing Campaign

    Do you open every single email you receive? If you’re like most people, the answer is probably a hard no. And just because your audience can access their email anytime, anywhere, that doesn’t necessarily mean they’re opening more emails. In fact, the opposite may be true as B2B email marketing continues to grow and email

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  • Create B2B Content Your Audience Actually Wants to Read

    Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Once companies establish a brand identity, they

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  • 6 Tips for Building a Social Media Marketing Strategy that Actually Works

    Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers1 in U.S.-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and

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  • attention with content marketing

    How to Get And Keep Your Audience’s Attention

    The average human attention span is eight seconds long, which is shorter than that of a goldfish. This has proved itself to be a major challenge for marketing professionals everywhere. You have an eight-second window to attract and deliver value to readers before they become disinterested. And since we aren’t marketing to goldfish, we have

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  • The Importance of Developing Trust Through Branding

    If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. With each of these crises, brands face new challenges and must

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  • Take Your Content Beyond the Blog

    We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist.

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  • 5 Tips for Creating Lead-Generating Marketing Campaigns

    Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But the truth is that most marketing campaigns don’t need

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  • 4 SEO Tips to Increase Your Organic Traffic

    You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has

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  • 5 Inbound Marketing Hacks to Grow Your Business

    The B2B marketing landscape is ever-changing. Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. Now, with the internet at their fingertips, people are educating themselves, researching their questions online, and even completing purchases

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