4 Crucial Considerations for Successful Branding In a Digital World

4 Crucial Considerations for Successful Branding In a Digital World

by Mark Schmukler on Feb 19, 2018 in Content Marketing

Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations […]

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4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

by Mark Schmukler on Jan 16, 2018 in Content Marketing

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […]

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3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing

3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing

by Mark Schmukler on Dec 4, 2017 in Content Marketing

It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. Whether you’re targeting a consumer or another business, you’re still tasked with forming a human connection and creating a need for your offering, after all. Most recently and according to McKinsey1, the adoption of multi-channel marketing in […]

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How to Launch a New Brand & Website the Right Way

How to Launch a New Brand & Website the Right Way

by Mark Schmukler on Nov 13, 2017 in Content Marketing

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching either can be a daunting task, to say the least. Luckily, there are steps […]

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4 Steps to Creating a Successful B2B Infographic

4 Steps to Creating a Successful B2B Infographic

by Mark Schmukler on Oct 10, 2017 in Content Marketing

Content continues to blanket the web and for performance-driven marketers, finding new and creative ways to display the content can be a real challenge. Infographics, though popularized a few years ago, continue to be an effective content marketing method. The infographic is the best marriage of graphic design and copywriting, offering endless ways to showcase […]

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3 Skills Every Hybrid Marketer Must Master

3 Skills Every Hybrid Marketer Must Master

by Mark Schmukler on Sep 5, 2017 in Marketing Strategy

As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world. […]

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