Mark Schmukler
Articles by Mark Schmukler
We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your
Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how
The B2B marketing landscape is ever-changing. Years ago, prospective customers might have contacted a salesperson to ask qu
You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your au
Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers kno
Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equiva
Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting
Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarkin
The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just
If you’ve just begun working with a marketing agency, you’re probably excited…and a bit nervous. You’re eagerly