Mark Schmukler, Author at Marketing Insider Group

Mark Schmukler

Mark Schmukler, CEO and Co-founder of Sagefrog Marketing Group, LLC, brings more than 30 years of global marketing and consulting experience to the agency, leveraging his B2B background to lead brand strategy and business development. Based in Doylestown, PA and Princeton, NJ, Sagefrog Marketing Group is a full-service B2B marketing agency with specialties in healthcare, technology, industrial, and business services. Founded in 2002, Sagefrog’s mission is to accelerate client success through integrated marketing including branding and strategy, websites and digital, content and inbound, public relations and traditional services. Visit Sagefrog.com or call 215.230.9024. Based in Doylestown, PA and Princeton, NJ, Sagefrog Marketing Group is a full-service B2B marketing agency with specialties in healthcare, technology and business services. Founded by Mark Schmukler and Suzanne Morris in 2002, Sagefrog’s mission is to accelerate client success through integrated marketing including branding, digital, public relations, social media and traditional services. Visit Sagefrog.com or call 215.230.9024.

Article by Mark Schmukler

GDPR: What It Means and How to Make Your Website Compliant

27 Jun 2018 in Content Marketing

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites. While the GDPR only affects citizens and residents of the EU, there’s a catch that American’s and
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Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

22 May 2018 in Search Marketing

Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on. As anyone who has ever used a search engine may have noticed, some
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Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now

16 Apr 2018 in Content Marketing

After nearly a year and a half of testing, Google has finally announced its plan to rollout mobile-first indexing. This means that Google’s search indexing will now value mobile pages over run-of-the-mill desktop pages. With close to 60% of Google searches being carried out on mobile devices in 20161 (and increasing), it’s no wonder that
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How to Create a Powerful Customer Experience Strategy

20 Mar 2018 in Content Marketing

The adage “the customer knows best” has remained with good reason. In today’s highly competitive marketing environment where your potential customers have endless options, you must cater to the idea that customers (and potential customers) are king with a superior customer experience (CX) across your entire marketing strategy. CX, often confused with user experience (UX),
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4 Crucial Considerations for Successful Branding In a Digital World

19 Feb 2018 in Content Marketing

Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations
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4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

16 Jan 2018 in Content Marketing

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of
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3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing

04 Dec 2017 in Content Marketing

It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. Whether you’re targeting a consumer or another business, you’re still tasked with forming a human connection and creating a need for your offering, after all. Most recently and according to McKinsey1, the adoption of multi-channel marketing in
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4 Steps to Creating a Successful B2B Infographic

10 Oct 2017 in Content Marketing

Content continues to blanket the web and for performance-driven marketers, finding new and creative ways to display the content can be a real challenge. Infographics, though popularized a few years ago, continue to be an effective content marketing method. The infographic is the best marriage of graphic design and copywriting, offering endless ways to showcase
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3 Skills Every Hybrid Marketer Must Master

05 Sep 2017 in Strategy

As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world.
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Creating Your 2018 Marketing Budget [Guide]

09 Aug 2017 in Strategy

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy.
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