Article by Mark Schmukler
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How to Make a Mid-Year Marketing Review Worth Your Time
20 Jun 2019 in Strategy
You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience
Read Full postBrand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey, it’s sometimes undervalued because it can be difficult to fully grasp and measure. Companies with strong brand awareness
Read Full postThink of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow. You’ll regularly water your plant, adjust the amount of sunlight it gets,
Read Full postMarketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. How can you break
Read Full postTrademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs). Since B2B branding and marketing frequently involves the creation and use of IPs, knowledge of these concepts is especially important. Once you understand the basics,
Read Full postThe biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation. This is where account-based marketing (ABM) comes
Read Full postIf you’ve just begun working with a marketing agency, you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment. You probably feel like the sooner your agency acts with marketing tactics like emails, blogs, and content offers, the sooner the marketing ROI will roll in. Even though you’re keen to
Read Full postMarketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers. These relationships are the lifeblood of a B2B
Read Full postBuilding a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. While the B2B sales
Read Full postWe’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks
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