Article by Mark Schmukler

  • What Your Competitors Can Teach You About B2B Marketing

    31 Jan 2017 in Content Marketing

    Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working

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  • Healthcare Marketing: Google’s Guide to Patient Recruitment

    08 Dec 2016 in Strategy

    The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the

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  • Top 5 B2B Marketing Tactics You Can’t Ignore

    15 Nov 2016 in Strategy

    In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of. Notably online, there are endless marketing platforms, software and tools, each promising to fulfill

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