Article by Mark Schmukler

  • 3 Skills Every Hybrid Marketer Must Master

    05 Sep 2017 in Strategy

    As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world.

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  • Creating Your 2018 Marketing Budget [Guide]

    09 Aug 2017 in Strategy

    Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy.

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  • Quick B2B Marketing Fixes to Tackle During the Summer

    11 Jul 2017 in Content Marketing

    For a lot of B2B companies, summer means a slower pace. If this rings true for your business, consider investing your free time in refining your marketing materials and online web presence – a task that often gets pushed to the bottom of to-do lists during the first two quarters of the year. Here’s a

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  • Comprehensive Guide to Creating the Perfect B2B Website in 2017

    05 Jun 2017 in Content Marketing

    We don’t need to remind you how crucial a company website is in 2017. Most interactions with your company will happen online and just as in person, first impressions are everything. In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. B2B

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  • The Best Ways to Drive Conference Attendance this Spring

    03 May 2017 in Content Marketing

    The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. After surveying a group of marketing and management professionals this year, it’s been reported that conferences and tradeshows top the funnel for producing the most leads and the garnering the highest ROI for B2B

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  • Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season]

    28 Mar 2017 in Content Marketing

    Spring is a time for new beginnings – and what better place to start than with your marketing plan? Today we’re talking small business and setting forth the strategies that will help you market smarter, not harder in the saturated world of content. Small businesses are not few and far between – companies with less

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  • Don’t Have a Super (Bowl) Budget? 5 Cost-Effective B2B Marketing Tactics

    14 Feb 2017 in Content Marketing

    The Super Bowl is the most important day of the year for football fans, followed closely by advertisers. The price tag this year for a 30-second ad spot was a staggering $5 million. Although the Super Bowl commercial scene is populated with mostly B2C offerings, there were several B2B representatives this year – specifically web

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  • What Your Competitors Can Teach You About B2B Marketing

    31 Jan 2017 in Content Marketing

    Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working

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  • Healthcare Marketing: Google’s Guide to Patient Recruitment

    08 Dec 2016 in Strategy

    The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the

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  • Top 5 B2B Marketing Tactics You Can’t Ignore

    15 Nov 2016 in Strategy

    In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of. Notably online, there are endless marketing platforms, software and tools, each promising to fulfill

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