3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing

by Mark Schmukler on Dec 4, 2017 in Content Marketing

It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. Whether you’re targeting a consumer or another business, you’re still tasked with forming a human connection and creating a need for your offering, after all. Most recently and according to McKinsey1, the adoption of multi-channel marketing in […]

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4 Steps to Creating a Successful B2B Infographic

by Mark Schmukler on Oct 10, 2017 in Content Marketing

Content continues to blanket the web and for performance-driven marketers, finding new and creative ways to display the content can be a real challenge. Infographics, though popularized a few years ago, continue to be an effective content marketing method. The infographic is the best marriage of graphic design and copywriting, offering endless ways to showcase […]

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3 Skills Every Hybrid Marketer Must Master

by Mark Schmukler on Sep 5, 2017 in Marketing Strategy

As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world. […]

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Creating Your 2018 Marketing Budget [Guide]

by Mark Schmukler on Aug 9, 2017 in Marketing Strategy

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […]

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Quick B2B Marketing Fixes to Tackle During the Summer

by Mark Schmukler on Jul 11, 2017 in Content Marketing

For a lot of B2B companies, summer means a slower pace. If this rings true for your business, consider investing your free time in refining your marketing materials and online web presence – a task that often gets pushed to the bottom of to-do lists during the first two quarters of the year. Here’s a […]

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Comprehensive Guide to Creating the Perfect B2B Website in 2017

by Mark Schmukler on Jun 5, 2017 in Content Marketing

We don’t need to remind you how crucial a company website is in 2017. Most interactions with your company will happen online and just as in person, first impressions are everything. In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. B2B […]

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