What Your Competitors Can Teach You About B2B Marketing
by Mark Schmukler on Jan 31, 2017 in Content Marketing
Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working […]
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Healthcare Marketing: Google’s Guide to Patient Recruitment
by Mark Schmukler on Dec 8, 2016 in Marketing Strategy
The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the […]
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Top 5 B2B Marketing Tactics You Can’t Ignore
by Mark Schmukler on Nov 15, 2016 in Marketing Strategy
In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of. Notably online, there are endless marketing platforms, software and tools, each promising to fulfill […]
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