Quick B2B Marketing Fixes to Tackle During the Summer

by Mark Schmukler on Jul 11, 2017 in Content Marketing

For a lot of B2B companies, summer means a slower pace. If this rings true for your business, consider investing your free time in refining your marketing materials and online web presence – a task that often gets pushed to the bottom of to-do lists during the first two quarters of the year. Here’s a […]

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Comprehensive Guide to Creating the Perfect B2B Website in 2017

by Mark Schmukler on Jun 5, 2017 in Content Marketing

We don’t need to remind you how crucial a company website is in 2017. Most interactions with your company will happen online and just as in person, first impressions are everything. In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. B2B […]

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The Best Ways to Drive Conference Attendance this Spring

by Mark Schmukler on May 3, 2017 in Content Marketing

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. After surveying a group of marketing and management professionals this year, it’s been reported that conferences and tradeshows top the funnel for producing the most leads and the garnering the highest ROI for B2B […]

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Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season]

by Mark Schmukler on Mar 28, 2017 in Content Marketing

Spring is a time for new beginnings – and what better place to start than with your marketing plan? Today we’re talking small business and setting forth the strategies that will help you market smarter, not harder in the saturated world of content. Small businesses are not few and far between – companies with less […]

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Don’t Have a Super (Bowl) Budget? 5 Cost-Effective B2B Marketing Tactics

by Mark Schmukler on Feb 14, 2017 in Content Marketing

The Super Bowl is the most important day of the year for football fans, followed closely by advertisers. The price tag this year for a 30-second ad spot was a staggering $5 million. Although the Super Bowl commercial scene is populated with mostly B2C offerings, there were several B2B representatives this year – specifically web […]

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What Your Competitors Can Teach You About B2B Marketing

by Mark Schmukler on Jan 31, 2017 in Content Marketing

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working […]

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