Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season]

Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season]

by Mark Schmukler on Mar 28, 2017 in Content Marketing

Spring is a time for new beginnings – and what better place to start than with your marketing plan? Today we’re talking small business and setting forth the strategies that will help you market smarter, not harder in the saturated world of content. Small businesses are not few and far between – companies with less […]

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Don’t Have a Super (Bowl) Budget? 5 Cost-Effective B2B Marketing Tactics

Don’t Have a Super (Bowl) Budget? 5 Cost-Effective B2B Marketing Tactics

by Mark Schmukler on Feb 14, 2017 in Content Marketing

The Super Bowl is the most important day of the year for football fans, followed closely by advertisers. The price tag this year for a 30-second ad spot was a staggering $5 million. Although the Super Bowl commercial scene is populated with mostly B2C offerings, there were several B2B representatives this year – specifically web […]

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What Your Competitors Can Teach You About B2B Marketing

What Your Competitors Can Teach You About B2B Marketing

by Mark Schmukler on Jan 31, 2017 in Content Marketing

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working […]

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Healthcare Marketing: Google’s Guide to Patient Recruitment

Healthcare Marketing: Google’s Guide to Patient Recruitment

by Mark Schmukler on Dec 8, 2016 in Marketing Strategy

The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the […]

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Top 5 B2B Marketing Tactics You Can’t Ignore

Top 5 B2B Marketing Tactics You Can’t Ignore

by Mark Schmukler on Nov 15, 2016 in Marketing Strategy

In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of. Notably online, there are endless marketing platforms, software and tools, each promising to fulfill […]

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