Article by Michael Brenner

  • How Employee Activation Delivers Higher Awareness and Better Talent

    Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for. Gallup research shows that

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  • Top 5 Event Marketing Strategies & Ideas

    Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers,

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  • 8 Tips to Set Up a Content Marketing Budget

    You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand. How can you set up a content marketing budget that will stand up under scrutiny, bring in a hefty return on your investment,

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  • One Stage at a Time: Partnering Your Mid-Stage B2B Brand with an Integrated Agency

    At this stage of the game, your brand has established itself in the market and you’ve proven your value to VCs through recent B or C rounds of funding. Your growing pains are changing, and there’s still a lot to learn. What resources are available to help you scale? Entering mid-stage growth means developing new

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  • What Is Thought Leadership? And When You Should Use It?

    Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought

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  • 5 Ways to Improve the ROI of Your Content Marketing

    Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without

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  • Why Employee Engagement Matters to Marketers

    It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance. Improving employee engagement should be a key aim for

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  • How Voice-Activated Tech Will Change Content Marketing

    Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes (per a report by NPR and Edison Research) – a growth of 78% in just one year. The use of

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  • The Best Content Marketing Examples

    Year after year, I showcase the best brands that are crushing it with content in their niche. Previously, we published 99+ amazing examples of Content Marketing Hubs, where I divided them into different niches. Here, I focus on simply giving examples, and leave you to do the sorting, analysis, and insight gathering. And now, I’m

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  • The Top Event Marketing Trends for 2019

    In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as

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