Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

11 Digital Marketing Trends to Grow Your Business Today

16 Nov 2022 in Strategy

Marketers have been forced into survival mode to keep their businesses afloat, leaning into digital marketing trends and seeking other untapped potential. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly and get creative. Despite the turmoil, many businesses remain optimistic. 73% of CMOs
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Where Should I Consider Posting My Video Content?

16 Nov 2022 in Content Marketing

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in
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How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

14 Nov 2022 in Content Marketing

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to
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Business Facts To Inspire Your Marketing

10 Nov 2022 in Strategy

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap
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6 Examples of Genius Brand Storytelling You Have to See

08 Nov 2022 in Content Marketing

If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing strategy. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes
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The ROI of Outsourcing During Tough Economic Times: A Founder’s Guide

08 Nov 2022 in Content Marketing

As a startup founder, you’ve likely got two things top-of-mind: optimizing costs and driving growth. Sounds great — except that all we keep hearing about lately is a pending recession, and the economy has been a rollercoaster for more than two years now. Given the circumstances, then, it’s probably irresponsible to think about outsourcing content
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Personas Are Great (Except When They Suck)

08 Nov 2022 in Content Marketing

If you’ve worked in User Experience, Software Design, Product Engineering or Marketing, you may have heard the term “Persona.” Whatever professional context you have for this term, it means relatively the same thing: to design something for a specific user in mind instead of general groups of people. In marketing, personas are used to target
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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

08 Nov 2022 in Content Marketing

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new
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Use Your Unspent Marketing Budget On Content Marketing For Next Year

07 Nov 2022 in Content Marketing

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. So if you are looking at some unspent budget for the remainder of the year,
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How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service

07 Nov 2022 in Content Marketing

Do you want to be known as a leader in your industry? For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals. As a family-owned and locally-focused business, Oberer also aimed to be considered a local expert by current and potential residents. The
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