Article by Michael Brenner

  • digital marketing trends

    11 Digital Marketing Trends for Growing Your Business

    Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and

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  • future of marketing stats

    6 Key Stats That Point to the Future of Marketing

    What better time than the end of a year to look toward the future? Throughout 2020 and 2021 the pandemic has brought countless challenges. But it’s also created tons of opportunities, led to awesome innovations, accelerated technology trends, and led to a total transformation of the way brands and customers interact. The future of marketing

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  • the complete guide to managing an ecommerce blog

    The Complete Guide to Managing an Ecommerce Blog

    If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? The answer is unquestionably

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  • marketing trends

    12 Content Marketing Trends You Need to Follow in 2022

    Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better

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  • content quality vs content quantity

    Content Quality Vs. Content Quantity – The Great Content Debate

    Content quality vs. content quantity. How much content is enough? How good does it need to be? I wrote a version of this post 7 years ago. Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. So here is an update! Every business struggles with

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  • blog introductions

    How to Write a Blog Introduction Like a Pro

    Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there. You know what you’re looking for when you

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  • best content marketing videos

    5 Best Content Marketing Videos of All Time

    One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list

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  • web analytics improve content marketing

    How Web Analytics Can Help You Improve Content Marketing

    For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so

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  • Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

    I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even

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  • marketing strategy to reach and convert

    How to Develop a Content Marketing Strategy to Reach and Convert

    Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more

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