Michael Brenner
Articles by Michael Brenner
The web and social media have forever changed the tactics of marketing. Sending more promotional messages through tradit
Google’s gearing up to redefine how we experience search. Gone are the days of merely matching keywords; the tech giant i
AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than
You've heard it all before: "Content is king," "You need a blog," "Invest in content marketing for long-term growth." Bu
Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too muc
If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen co
Content is a fundamental aspect of every business in the digital world we live in. Content serves as the touch point that b
A year ago, someone I know gave a keynote at one of the largest conferences in the industry and said that the one question
I took some time today to look at the B2B Enterprise Content Marketing report from the Content Marketing Institute. This re
Content creation is a core part of every brand’s marketing strategy (or at least it should be). But its actual execution