Will Content Strategy Save Marketing?

Will Content Strategy Save Marketing?

by Michael Brenner on Jun 9, 2011 in Content Marketing

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. Today’s buyers are clearly in charge. […]

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9 Things I'm Looking Forward To At Marketing Profs B2B Marketing Forum

9 Things I'm Looking Forward To At Marketing Profs B2B Marketing Forum

by Michael Brenner on Jun 7, 2011 in Marketing Strategy

Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. This year, that show is the Marketing Profs B2B Marketing Forum next week in Boston. […]

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Who Tweets? Survey Says Twitter Use Up More Than 60 Percent

Who Tweets? Survey Says Twitter Use Up More Than 60 Percent

by Michael Brenner on Jun 2, 2011 in Social Media

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. For me, this was more than just a “where were you when…?” moment. It was a sign that Twitter had finally gone mainstream and I was no longer one of […]

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Marketing For The Small Business: How To Get Started

Marketing For The Small Business: How To Get Started

by Michael Brenner on May 31, 2011 in Marketing Strategy

I’ve recently spoken to a number of small business owners about how to get started in marketing. Maybe you have hired a freelancer to setup your website or asked an intern to build a Facebook page. But if you’re wondering where to focus your efforts to get marketing results for your small business such as leads or brand awareness, […]

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Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Mistakes: Focusing On Activities Instead Of Results

by Michael Brenner on May 26, 2011 in Marketing Strategy

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. I have explained already that I think the biggest B2B marketing mistake is putting your company and not your customers first. And focusing on internal activities and fighting the latest […]

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My Social Media Hangover

My Social Media Hangover

by Michael Brenner on May 24, 2011 in Social Media

Last week I attended SAP’s annual conference SAPPHIRE NOW in Orlando as a “social reporter.” For three full days, I live-blogged and live-tweeted my way through almost a dozen conference sessions, I created 9 blog posts, 83 hash-tagged tweets and more than a few Facebook comments and likes. When it was all over, I collapsed into a social media stupor. I flew home after the show and aside […]

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