Delivering Return On Marketing – What's Your ROI?

Delivering Return On Marketing – What's Your ROI?

by Michael Brenner on Apr 12, 2011 in Marketing Strategy

What is your return on marketing? This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!” This question can come from sales, company leadership or even […]

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4 Tips To Becoming A B2B Marketing Insider (and More)

4 Tips To Becoming A B2B Marketing Insider (and More)

by Michael Brenner on Apr 7, 2011 in Marketing Strategy

There are a lot of great blogs out there. And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. But when I attempted to define the blogging objectives for B2B Marketing Insider, I asked myself “does the world need another marketing blog?”  I did see […]

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Is This The End Of Social Media?

Is This The End Of Social Media?

by Michael Brenner on Apr 5, 2011 in Social Media

For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. There were a string of article claiming that social media is in fact “dead.” (A nice headline trick I decided against using.) In […]

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Are You In The Top 1% Of Sales People?

Are You In The Top 1% Of Sales People?

by Michael Brenner on Mar 31, 2011 in Sales Alignment

This is a guest post from sales professional Kenny Madden. In today’s environment, it is absolutely critical to approach prospects in a new way. The days of cold calling “put me through to the decision maker please” calls are well and truly over. ( Good riddance.) The traditional numbers-focused sales and marketing model has fallen […]

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How To Measure B2B Demand Generation

How To Measure B2B Demand Generation

by Michael Brenner on Mar 30, 2011 in Demand Generation

This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. While you’re at it and since I’m not shy about asking for help: if you think I […]

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How To Get Started On Twitter

How To Get Started On Twitter

by Michael Brenner on Mar 29, 2011 in Social Media

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?” A few weeks ago I wrote my Top 10 Twitter Tips […]

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